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This strategy involves highlighting the limited nature of a product to create a sense of urgency. Example: An ad campaign that tells customers there are only '3 days left' to purchase a discount item.

This strategy uses the influence of others to persuade. Example: Ads showcasing customer testimonials or celebrity endorsements.

Strategy that tries to evoke an emotional response to drive sales. Example: An ad showing a happy family at the dinner table to sell a dining set.

Encourages people to buy something because everyone else is. Example: An advertisement stating that 'over a million users' have chosen a particular phone service.

Uses logical arguments or factual evidence to convince people to buy. Example: A car advertisement highlighting the vehicle's safety features and fuel efficiency.

A strategy that incorporates comedy into advertising to capture attention. Example: A snack company creating a funny commercial showing people unable to stop eating their product.

Focuses on one clear reason why a product is superior. Example: An ad for a razor that is the 'first to have five blades' as opposed to competitors.

Involves repeatedly exposing the audience to the same ad to increase recognition. Example: A catchy jingle that is played across different media channels.

Directly compares a product to the competitors, highlighting superiority. Example: A cleaning spray ad comparing its effectiveness to another brand on the market.

Uses the potential for negative consequences to motivate behavior. Example: An insurance company ad that talks about the dangers of being uninsured.

Strategy that utilizes sensuality and allure to attract attention. Example: A perfume advert featuring a model to suggest attractiveness with the product.

Features a customer or celebrity praising the product. Example: A sportswear brand featuring a famous athlete talking about how the clothing improves performance.

Presents a dramatized scene from everyday life to relate to consumers. Example: A coffee brand ad showing a morning routine shared by millions.

Uses songs or jingles to make the ad more engaging and memorable. Example: A cereal brand creates a catchy tune that children sing.

Crafts a narrative around the product to engage customers. Example: A digital camera company tells the story of a family reuniting and capturing the moment.

Presents a problem and then shows how the advertised product can solve it. Example: A dandruff shampoo ad showing someone embarrassed before using the shampoo and then confident afterwards.

Presents data and facts to support the effectiveness of the product. Example: A battery brand stating how their batteries last '10% longer' than competitors.

Associates a product with a particular way of living. Example: An advertisement for a luxury car brand that showcases it as a symbol of success and high social status.

Offers a basic product or service for free, charging a premium for advanced features. Example: A mobile app that is free to download with optional in-app purchases.

Tailors advertising campaigns to seasonal events and holidays. Example: A chocolate brand increases advertising before Easter.

Uses national pride and cultural values to sell a product. Example: An ad campaign that promotes buying domestic products to support the nation's economy.

Highlights the use of technology or innovation in a product. Example: A smartphone ad focusing on its state-of-the-art camera technology.

Encourages consumers to engage in a behavior because others are doing so as well. Example: An ad suggesting that 'everyone is switching to our bank, and here's why you should too.'

Advertising strategy promoting eco-friendly benefits of products. Example: An advertisement for an electric car focusing on its zero emissions.

Shows how a product works or its effectiveness live or via video. Example: An infomercial showing a blender crushing ice effortlessly.

Focus on the happiness and satisfaction customers gain from the product. Example: A hotel chain that guarantees a refund if you're not satisfied with your stay.

Explains how a product solves customers' problems or improves their situation. Example: An ad for a budget airline offering 'More value for your travel dollars'.

A strategy that aims to make a product appear less expensive than it is, like pricing something at $9.99 instead of$10. Example: A merchandiser labeling items with prices ending in .99 to suggest better deals.

Promotes the idea that owning a product is a status symbol. Example: A watchmaker's ad stating their watches are 'not just timepieces but heirlooms'.