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The goods or services offered by a company to customers. It includes the variety of products, the quality, design, features, packaging, and customer service. Examples: Apple's iPhone with its unique features, Coca-Cola's variety of beverages.

The amount of money consumers must pay to acquire a product or service. It includes list price, discounts, payment terms, and financing options. Examples: Discounting older models when a new one is released, luxury brands maintaining high prices to preserve exclusivity.

The distribution of the product or service - how it gets from the producer to the consumer. It includes locations, channels, inventory, transportation, and logistics. Examples: Amazon's online storefront, Walmart's extensive network of physical stores.

The methods used to inform and persuade customers about products/services. It includes advertising, sales promotion, public relations, and direct marketing. Examples: Buy-one-get-one-free sales, social media advertising campaigns, press releases.

The progression of a product through introduction, growth, maturity, and decline phases. Impacts decisions on Product in the marketing mix. Examples: The initial release of a new tech gadget, the sustained popularity of a software platform, phasing out old models of cars.

Influences how the Price of a product is determined, taking into account cost, competition, and customer demand. Examples: Penetration pricing to enter new markets, premium pricing for luxury goods, competitive pricing to match rivals.

Part of Place, these are the paths that a product or service follows from the producer to the consumer. Examples: Direct sales through a company website, selling through retailers, or using wholesalers.

A series of advertisement messages that share a single idea and theme, part of the Promotion aspect of marketing. Examples: Apple's 'Think Different', Nike's 'Just Do It', Coca-Cola's 'Share a Coke'.

The division of a market into distinct groups of buyers with different needs, characteristics, or behaviors. Facilitates targeted Products and Promotions. Examples: Age-based marketing for toys, geographic segmentation by climate, income-based product lines.

The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. It's part of Product and Promotion. Examples: Nike's swoosh, McDonald's golden arches, Apple's bitten apple logo.

A strategy to increase sales short-term, involving incentives for buyers. Part of Promotion. Examples: Coupons, discounts during holidays, limited-time offers.

It describes the benefit that a customer will get from a product or service, justifying the Price. Examples: Tesla's innovation and sustainability, Amazon's convenience and fast delivery, Walmart's everyday low prices.

Assistance provided by a company to those people who buy or use its products or services. It influences customer perception of the Product. Examples: 24/7 helpline, free returns, loyalty programs.

A measure of how responsive the demand for a product is to a change in its price. Part of pricing strategy for Price.

A form of advertising in which companies provide physical marketing materials to consumers to communicate information about a product or service, a component of Promotion. Examples: Mail catalogs, telemarketing, personalized emails.

Buying and selling of goods and services using the internet, and the transfer of money and data to execute these transactions. Affects both Place and Promotion. Examples: Online shopping platforms like Amazon, eBay, and Etsy.

Strategies used by a company to manage and guide the perception of the public about itself, involving maintaining positive relations with the media and community. Part of Promotion. Examples: Press releases, charity events, response to public issues.

A system of organizations, people, activities, information, and resources involved in supplying a product or service from supplier to customer. It influences the Place aspect. Examples: The journey of coffee from growers to coffee shops, Apple's global supply chain for iPhones.

A pricing method where a fixed percentage of profit is added to the total cost of making a product. Affects the Price of the marketing mix.