Discover published sets by community

The practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Terms or phrases that users enter into search engines to find relevant web content.

Longer, more specific keyword phrases that visitors are more likely to use when they're closer to a point-of-purchase or when they're using voice search.

The percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.

The page displayed by search engines in response to a user's query, which includes the list of results that are returned by the search engine.

Snippets of text that describe a page's content; they don't appear on the page itself, but only in the page's code.

A link from another website to yours, viewed as a vote of confidence in the quality of your content.

The clickable text in a hyperlink that is often underlined and appears in a different color on a webpage.

Optimization techniques applied directly on a website to improve search rankings and attract organic traffic.

Techniques used to improve a website's position on search engine results pages (SERPs) by making it more popular through external means.

A score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP).

A score developed by Moz that predicts how well a website will rank on search engine result pages (SERP).

A hyperlink that points to another page on the same website.

A link that does not count as a point in the page's favor, does not boost PageRank, and doesn't help a page's placement in the SERPs.

A link that can be followed by search engines and passes on authority or 'link juice' to the linked website.

A file placed in the root directory of a website that indicates to search engine crawlers which pages or sections of the site should not be indexed.

Visits to a website coming from a search engine's unpaid results, rather than paid advertisements.

The process of making your website's pages more attractive to search engines and users by tweaking and improving elements like text, images, and tags.

The percentage of visitors who navigate away from the site after viewing only one page.

The most common type of redirect, which is a permanent move from one URL to another, used to guide users and search engines to the new URL.

The URL that search engines are expected to consider as the authoritative source within a set of duplicate or very similar pages.

Blocks of content within or across domains that completely match other content or are appreciably similar, often leading to SEO issues.

Unethical optimization strategies that violate search engine guidelines, such as keyword stuffing and link manipulation, aiming to gain higher search rankings.

Ethical SEO practices that adhere to search engine guidelines and involve no deception, aiming to provide more value to users.

The process of acquiring hyperlinks from other websites to your own, a fundamental tactic used in SEO.

A file where you provide information about the pages, videos, and other files on your site, and the relationships between them.

A free web analytics service offered by Google that tracks and reports website traffic, providing insights into user behavior and website performance.

The percentage of users who click on a specific link to the number of total users who view a page, email, or advertisement.

A description of an image in your site's HTML, which helps search engines understand the content and context of images. It's also used for web accessibility.

SEO strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.

The practice of optimizing your website for users on smartphones and tablets, including responsive design, mobile-friendly content, and load speed optimization.

A summary of an answer to a user's query, which is displayed on top of Google search results. It's extracted from a webpage and includes the page's title and URL.

A process for evaluating the search engine friendliness of a website in various areas. This is the first step to creating an implementation plan with measurable results.

The overall experience a user has when interacting with a website or digital interface, which can influence SEO and ranking.

The practice of increasing the percentage of users who perform a desired action on a website, such as signing up for a service, purchasing a product, or filling out a form.

A type of website navigation that represents the structure and hierarchy of a site, allowing users to keep track of their locations within pages or programs.