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Automated buying and selling of online advertising, providing efficiency and targeted audiences.

A tool used to collect, organize and activate large sets of data from various sources for targeted advertising.

A platform for publishers to manage and sell ad space to advertisers programmatically.

An invitation-only RTB auction where high calibre publishers offer their ad inventory to select advertisers.

A measure of the number of times an ad has been viewed, which helps determine the cost of advertising.

The percentage of people who click on an ad out of the total number of viewers, a key metric for ad success.

A system that allows advertisers to manage multiple ad exchange accounts through a single interface.

A method of programmatic buying where advertisers buy guaranteed ad impressions from publishers directly.

A feature that limits the number of times an ad is shown to the same user, preventing overexposure.

Auction-based approach to buying and selling ad impressions in real-time, increasing cost-effectiveness.

A digital marketplace that enables advertisers and publishers to buy and sell advertising space, often through real-time auctions.

An auction model where the highest bid wins the ad impression, and the winner pays the price they bid.

A process of serving ads to users based on their previous online behavior, increasing the likelihood of conversion.

An advanced programmatic bidding process where multiple ad exchanges can bid on the same inventory simultaneously.

The measure of whether an ad had the opportunity to be seen by a user, a factor in pricing and effectiveness.

A pricing model in advertising where advertisers pay for every thousand impressions of their ad.

Buying and selling TV advertising space programmatically to target specific audiences with more precision.

An auction model where the highest bid wins, but the winner pays one cent more than the second-highest bid.

The deliberate practice of serving ads that have no potential to be viewed by a human user, affecting the integrity of advertising data.