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Brand Archetypes
12
Flashcards
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Creative, imaginative, and wants to create something with meaning and value.
The Creator
Cultivates wisdom, knowledge, and understanding.
The Sage
Free-spirited, loves adventure, and seeks out the new and exciting.
The Explorer
An innocent, pure character, aspiring for happiness and simplicity.
The Innocent
Focuses on luxury, refinement, and sophistication.
The Sophisticate
Bold, pioneering, and relishes being first or best.
The Hero
Rebellious, disruptive, and seeks to overturn what isn't working.
The Outlaw
Exhibits dominance, influence, and a thirst for power.
The Ruler
Youthful, energetic, and seeks to live in the moment.
The Jester
Focused on caring, nurturing, and compassion.
The Caregiver
Trustworthy, reliable, and safe with a down-to-earth vibe.
The Regular Guy/Gal
Charming, passionate, and driven by desire.
The Lover
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