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Brand Archetypes
12
Flashcards
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Trustworthy, reliable, and safe with a down-to-earth vibe.
The Regular Guy/Gal
Creative, imaginative, and wants to create something with meaning and value.
The Creator
Free-spirited, loves adventure, and seeks out the new and exciting.
The Explorer
Focused on caring, nurturing, and compassion.
The Caregiver
Exhibits dominance, influence, and a thirst for power.
The Ruler
Youthful, energetic, and seeks to live in the moment.
The Jester
Cultivates wisdom, knowledge, and understanding.
The Sage
Bold, pioneering, and relishes being first or best.
The Hero
Charming, passionate, and driven by desire.
The Lover
An innocent, pure character, aspiring for happiness and simplicity.
The Innocent
Focuses on luxury, refinement, and sophistication.
The Sophisticate
Rebellious, disruptive, and seeks to overturn what isn't working.
The Outlaw
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