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Refers to a consumer's commitment to repurchase or continue using the brand, represented by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.

The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.

The mental connections that consumers make between a brand and its key product attributes; can involve a logo, slogan, or famous personality, as well as product features.

The consumer’s perception of the overall quality or superiority of a product or service compared to alternatives and with respect to its intended purpose.

The mental links that consumers make between a brand and its key product attributes, involving anything tied to the brand's image.

The sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli that are part of a brand's design and identity, packaging, communications, and environments.

The ability to stand out from competitors through unique branding strategies, enabling a strong brand identity that offers distinctive advantages.

The various methods by which a brand conveys its brand message to customers, shaping perceptions and influencing brand equity.

A metric that quantifies the value of the brand as an intangible asset, reflecting the total financial value of the brand.