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A press release is a written communication that reports specific but brief information about an event, circumstance, or other happening. Example: A company launching a new product might use a press release to inform the media and public.

Crisis management is the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders. Example: A company may initiate crisis management after a data breach to mitigate damages.

Celebrity endorsement is a form of advertising campaign or marketing strategy that uses famous personalities to promote a product, service or charity. Example: A sports brand might partner with a well-known athlete to increase product credibility.

Sponsorship is a business relationship between a provider of funds, resources or services and an individual, event or organization which offers in return rights and association that may be used for commercial advantage. Example: A beverage company may sponsor a music festival to enhance its visibility.

Community relations involve building and maintaining a mutually beneficial relationship between a company and the communities where it operates. Example: A retail chain organizes a local cleanup event to engage with the community.

Social media campaigns are coordinated marketing efforts to reinforce or assist with a business goal using one or more social media platforms. Example: A beauty brand may use influencers on Instagram to reach a larger audience.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. Example: A software company publishes helpful how-to articles to draw in potential customers.

CSR is a self-regulating business model that helps a company be socially accountable to itself, its stakeholders, and the public. Example: A corporation adopts green policies to reduce its carbon footprint.

Media relations is the practice of managing and guiding communication between an organization and the media. Example: A PR team pitches stories to journalists to secure coverage for an event.

Public affairs refer to the strategies that an organization uses to engage with stakeholders, such as the government and public officials, on public policy matters. Example: A company lobbies for certain regulations that favor its business operations.

Influencer partnerships encompass collaboration between brands and influential individuals who can sway the purchasing decisions of the target audience. Example: A tech brand partners with a popular YouTube vlogger to showcase its latest gadget.

Reputation management is the effort to influence what and how people think of a brand or person. Example: A company monitors online reviews and responds to them promptly to maintain a positive online presence.

Event marketing is the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organization. Example: A food brand hosts a cooking show event to engage customers and promote its products.

Thought leadership is a method of marketing in which a brand establishes its authority in a particular field and becomes a go-to resource for perspective and insights. Example: An investment firm publishes in-depth analysis reports to demonstrate expertise.

Internal communication is the sharing of information within an organization for business purposes. Example: A company might use an internal newsletter to keep employees informed about corporate news and policies.

Corporate identity is the manner which a corporation, firm or business presents themselves to the public, such as customers and investors as well as employees. Example: A company may have a distinctive logo, color scheme, and slogan that are consistently used in all marketing materials.

Brand activation is the process of driving consumer action through brand interaction and experiences. Example: A beverage company creates an interactive game at a festival where participants can win prizes.

Product placement is an advertising technique where a brand's product is prominently displayed or used within entertainment media. Example: A smartphone used by a main character in a popular television show.

Lobbying involves influencing decision makers and pushing for legislative or policy changes that can benefit an organization or cause. Example: A health-food company lobbies for stricter labeling requirements on food packaging.