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Brand Voice and Tone Examples
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Flashcards
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Coca-Cola
Friendly, joyful, and universal
IKEA
Affordable, functional, and Swedish-inspired
Tesla
Futuristic, visionary, and sophisticated
Red Bull
Energetic, daring, and youthful
BMW
Premium, powerful, and performance-driven
Disney
Magical, nostalgic, and dream-like
Apple
Innovative, sleek, and user-friendly
Louis Vuitton
Elegant, high-fashion, and exclusive
Amazon
Customer-centric, practical, and wide-ranging
Starbucks
Warm, inviting, and community-focused
Netflix
Entertaining, original, and binge-worthy
LEGO
Creative, educative, and playful
Pepsi
Youthful, vibrant, and competitive
Rolex
Luxurious, prestigious, and timeless
Patagonia
Eco-friendly, activist, and rugged
Harley-Davidson
Rebellious, rugged, and freedom-loving
Nike
Inspirational, assertive, and empowering
Helpful, straightforward, and approachable
McDonald's
Welcoming, family-friendly, and cheerful
Concise, real-time, and conversational
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