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Brand Voice and Tone Examples

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StarStarStarStar

Nike

StarStarStarStar

Inspirational, assertive, and empowering

StarStarStarStar

Apple

StarStarStarStar

Innovative, sleek, and user-friendly

StarStarStarStar

Coca-Cola

StarStarStarStar

Friendly, joyful, and universal

StarStarStarStar

Google

StarStarStarStar

Helpful, straightforward, and approachable

StarStarStarStar

Tesla

StarStarStarStar

Futuristic, visionary, and sophisticated

StarStarStarStar

McDonald's

StarStarStarStar

Welcoming, family-friendly, and cheerful

StarStarStarStar

Red Bull

StarStarStarStar

Energetic, daring, and youthful

StarStarStarStar

Amazon

StarStarStarStar

Customer-centric, practical, and wide-ranging

StarStarStarStar

LEGO

StarStarStarStar

Creative, educative, and playful

StarStarStarStar

Disney

StarStarStarStar

Magical, nostalgic, and dream-like

StarStarStarStar

Starbucks

StarStarStarStar

Warm, inviting, and community-focused

StarStarStarStar

BMW

StarStarStarStar

Premium, powerful, and performance-driven

StarStarStarStar

Pepsi

StarStarStarStar

Youthful, vibrant, and competitive

StarStarStarStar

Harley-Davidson

StarStarStarStar

Rebellious, rugged, and freedom-loving

StarStarStarStar

Netflix

StarStarStarStar

Entertaining, original, and binge-worthy

StarStarStarStar

Rolex

StarStarStarStar

Luxurious, prestigious, and timeless

StarStarStarStar

IKEA

StarStarStarStar

Affordable, functional, and Swedish-inspired

StarStarStarStar

Louis Vuitton

StarStarStarStar

Elegant, high-fashion, and exclusive

StarStarStarStar

Twitter

StarStarStarStar

Concise, real-time, and conversational

StarStarStarStar

Patagonia

StarStarStarStar

Eco-friendly, activist, and rugged

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