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Types of Brand Names

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Descriptive

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A brand name that clearly describes the product or service offered, making it easy to understand what the company does. Example: Toys 'R' Us.

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Acronym

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A brand name formed from the initial letters of a longer name or phrase. Example: BMW (Bayerische Motoren Werke).

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Arbitrary

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A brand name that has no inherent connection to the product or service. Example: Apple for electronics.

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Suggestive

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Brand names that suggest something about the product or service's benefits and qualities. Example: Netflix.

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Symbolic

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A brand name that uses symbols to convey its brand essence or key attributes. Example: Nike Swoosh.

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Compound

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A combination of two or more words to create a new brand name. Example: Facebook.

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Fanciful

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A brand name that is invented and has no meaning until it's associated with a product or service. Example: Kodak.

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Founder's Name

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A brand name based on the name of the founder or a historical figure. Example: Ford.

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Geographical

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A brand name that is derived from a location or a region. Example: American Airlines.

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Foreign Word

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A brand name taken from a language other than that of the target market to convey a sense of exoticism or sophistication. Example: Häagen-Dazs.

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Portmanteau

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A brand name created by blending parts of two (or more) words together. Example: Groupon (Group + Coupon).

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Alphanumeric

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Combines letters and numbers to form a brand name. Often implies a model or version. Example: 7-Eleven.

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Intentional Misspelling

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A brand name that purposefully misspells a word to create a unique name. Example: Krispy Kreme.

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Rhyming

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A brand name with a catchy and memorable rhyming pattern. Example: Reese's Pieces.

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Neologism

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A completely new word invented for a brand name. Example: Verizon.

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Alliterative

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A brand name where the words start with the same sound or letter, enhancing memorability. Example: Best Buy.

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Evocative

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A brand name that evokes a rich, sensory experience or image related to the product or service. Example: Amazon.

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Personification

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A brand name that attributes human characteristics to a product or service. Example: Mr. Clean.

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Abbreviation

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A shortened form of a word or phrase used as a brand name. Example: FedEx (Federal Express).

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Onomatopoeia

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A brand name that imitates the natural sound associated with the product or service. Example: Snap, Crackle, Pop (Rice Krispies).

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