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Product Life Cycle Stages
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Flashcards
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Growth: Marketing Objectives
Maximize market share, differentiate from competitors, add product features and support.
Exit Strategies for Decline Stage
Sell-off, liquidation, consolidation, pivot to new products.
Growth Stage
Increasing sales, economies of scale, growing competition, brand loyalty development.
Introduction: Financial Strategy
High initial costs, negative cash flow, focus on recouping R&D investments.
Strategies for Decline Stage
Harvesting, divesting, maintaining, niche strategies.
Introduction: Marketing Objectives
Create awareness, induce trial, establish distribution channels, educate the market.
Maturity: Financial Strategy
Maximize profits, control costs, consider diversification.
Innovation During Growth Stage
Invest in R&D, update product features, explore spin-off products.
Maturity: Marketing Objectives
Defend market position, extend product life cycle, optimize pricing strategies.
Introduction Stage
High cost, low sales volume, limited competition, heavy promotion.
Growth: Financial Strategy
Increased profitability, positive cash flow, investment in market expansion.
Decline: Financial Strategy
Cost cutting, divesting non-performing assets, managing decline profitably.
Decline Stage
Falling sales, reduced profitability, market contraction, divestment.
Decline: Marketing Objectives
Reduce expenses, decide on product elimination or rejuvenation, capture niche markets.
Revitalizing Mature Products
Product updates, rebranding, targeting new markets, changing consumer perceptions.
Post-Decline Strategies
Retro branding, nostalgia marketing, relaunching with innovation.
Maturity Stage
Peak sales, high competition, price wars, market saturation.
Product Development (Pre-Introduction)
Product design, market research, prototype testing, no sales.
Repositioning during Maturity Stage
Change target audience, alter marketing messages, shift brand image.
Extending the Maturity Stage
New features, product line extensions, finding new uses, increasing usage rate.
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