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High cost, low sales volume, limited competition, heavy promotion.

Increasing sales, economies of scale, growing competition, brand loyalty development.

Peak sales, high competition, price wars, market saturation.

Falling sales, reduced profitability, market contraction, divestment.

Product design, market research, prototype testing, no sales.

Create awareness, induce trial, establish distribution channels, educate the market.

Maximize market share, differentiate from competitors, add product features and support.

Defend market position, extend product life cycle, optimize pricing strategies.

Reduce expenses, decide on product elimination or rejuvenation, capture niche markets.

High initial costs, negative cash flow, focus on recouping R&D investments.

Increased profitability, positive cash flow, investment in market expansion.

Maximize profits, control costs, consider diversification.

Cost cutting, divesting non-performing assets, managing decline profitably.

Product updates, rebranding, targeting new markets, changing consumer perceptions.

New features, product line extensions, finding new uses, increasing usage rate.

Harvesting, divesting, maintaining, niche strategies.

Sell-off, liquidation, consolidation, pivot to new products.

Invest in R&D, update product features, explore spin-off products.

Change target audience, alter marketing messages, shift brand image.