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Tailoring content and branding to individual preferences and behaviors. For example, Netflix uses viewing history to personalize recommendations for users.

Incorporating eco-friendly practices and values into branding. For instance, Patagonia uses recycled materials and promotes environmental activism through its brand.

Creating content that reflects diverse audiences. Dove's Real Beauty campaign showcases people of various ages, sizes, and ethnic backgrounds.

Encouraging consumers to create content for a brand. GoPro features videos from customers using their cameras in extreme sports and adventurous settings.

Partnering with social media influencers to reach new audiences. H&M often collaborates with fashion influencers to promote their clothing lines.

Using narrative techniques online to engage consumers. Airbnb's 'Experiences' feature allows hosts to share the unique story behind their offering.

Prioritizing mobile device user experience in brand strategies. Instagram's interface is designed primarily for smartphone use, optimizing the mobile user experience.

Optimizing branding and content for voice-operated search queries. Domino's Pizza allows customers to order pizza using voice commands with smart home devices.

Incorporating AR technology to enhance brand interaction. IKEA's Place app lets users visualize how furniture would look in their home.

Using video as a primary format for engagement. Red Bull creates energetic videos showcasing extreme sports and stunts associated with its brand image.

Deploying artificial intelligence to simulate conversation and provide customer support. Sephora's chatbot offers beauty advice and product recommendations on their website.

Brands creating or sponsoring podcasts to engage with their audience. Trader Joe's has a podcast that shares behind-the-scenes stories and discusses their products.

Content that requires active engagement from users, such as quizzes or polls. Buzzfeed frequently uses interactive quizzes to engage and understand its audience.

Using blockchain technology to enhance brand transparency and trust. Everledger uses blockchain to trace the provenance of high-value items like diamonds.