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An effective logo should be distinctive, memorable & clear. It should differentiate the brand from its competition, which means it has to be unique.

A simple logo design allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn.

Good logos have elements that are in balance in terms of size and placement, creating a sense of stability and coherence.

Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and make a lasting impression.

How appropriate the logo is for its intended purpose. For a logo, this means it should accurately reflect the company’s identity and resonate with the target audience.

The logo should be relevant to the industry, the target audience, and the company culture. It should communicate the company's core values or mission.

Color conveys meanings and communicates ideas. The logo should work well in full color but also in monochrome (black & white), in case of certain reproduction limitations.

A logo should be able to work across a variety of mediums and applications. Therefore, a logo should be designed in vector format, to ensure that it can be scaled to any size.

A logo should be effective at any size. Whether it's on a billboard or a pen, the logo should maintain clarity and legibility.