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Business and Finance

Brand Management

Color Psychology in Branding

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Red

Excitement, Passion, Danger Brands: Coca-Cola, Netflix, YouTube

Blue

Trust, Dependability, Calm Brands: Facebook, Ford, IBM

Yellow

Optimism, Cheerfulness, Caution Brands: McDonald’s, Nikon, Best Buy

Green

Growth, Health, Freshness Brands: Starbucks, Whole Foods, BP

Orange

Creativity, Enthusiasm, Fun Brands: Fanta, Nickelodeon, Amazon

Purple

Luxury, Mystery, Spirituality Brands: Cadbury, Hallmark, Yahoo

Pink

Romance, Femininity, Innocence Brands: Victoria’s Secret, Barbie, Baskin-Robbins

Black

Power, Elegance, Sophistication Brands: Chanel, Nike, Apple

White

Purity, Simplicity, Cleanliness Brands: Apple, Adidas, The North Face

Brown

Reliability, Stability, Nature Brands: UPS, M&M's, Hershey’s

Gold

Wealth, Success, Prestige Brands: Rolex, Ferrero Rocher, Lexus

Silver

Innovation, High-tech, Gracefulness Brands: Tesla, Apple, Mercedes-Benz

Gray

Neutrality, Balance, Sophistication Brands: Apple, Wikipedia, Mercedes-Benz

Turquoise

Serenity, Protection, Healing Brands: Tiffany & Co., Aquafina, Ebel

Magenta

Imagination, Innovation, Unconventionality Brands: T-Mobile, Lyft, Cosmopolitan

Teal

Clarity, Renewal, Sophistication Brands: Tiffany & Co., AT&T, Novartis

Maroon

Courage, Strength, Luxury Brands: Qatar Airways, Marriott Hotels, Harvard University

Beige

Simplicity, Durability, Conservatism Brands: Burberry, UGG, Cracker Barrel

Lime Green

Energy, Youthfulness, Innovation Brands: Spotify, Monster Energy, Xbox

Violet

Creativity, Wisdom, Extravagance Brands: Crown Royal, Yahoo, Aussie

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