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Calculates a brand's value based on the costs incurred to build the brand until the valuation date. Useful for new brands or when the cost information is readily available.

Determines brand value using market comparisons. Suitable when there are enough comparable brand transactions in the market.

Estimates brand value based on the future income streams attributable to the brand. Commonly used, especially for well-established brands with steady income.

Assesses brand value by estimating the royalty rate that would be charged for its use, then applying it to forecast future sales. Suitable for licensing scenarios.

Calculates additional value a company gains by selling its products under a particular brand name compared to a generic product. Best for consumer goods.

Estimates brand value based on the economic benefit received from its use in the business, including price premium and volume premium. Applicable to brands with significant market influence.

Combines financial forecasting with an analysis of the brand's role in purchase decisions and the strength of the brand, referred to as Brand Strength Score. Used by top global brands.

Integrates the royalty relief approach with brand strength represented by the Brand Strength Index. Focus is on the brand's potential earnings.

Evaluates brand value by understanding consumer preferences and the value they place on brand attributes. Ideal for market research scenarios.

Applies a multiplier (often an industry standard) to a certain financial baseline, such as revenue, to estimate brand value. Quick and useful for ballpark figures.

Calculates brand value by determining the excess earnings that can be attributed to the brand over a reasonable rate of return for tangible assets. Suitable for profit-centric analyses.

Values the brand based on the historical costs associated with creating and maintaining the brand. More relevant for internal accounting purposes.

Evaluates a brand's value by estimating the cost of creating an entirely new but similar brand. Useful for insurance claims.

Quantifies the value of brand ownership as the present value of hypothetical royalty payments avoided by owning the brand instead of licensing it. Ideal for IP-heavy businesses.