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Affiliate Marketing
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Flashcards
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Cookie Duration
The time period for which an affiliate can earn commission after a click.
Merchant
The creator/seller of the product or service being promoted.
Pay Per Lead
The affiliate earns a commission when referred visitors provide their contact information.
Affiliate Software
Technology used by merchants to run their own affiliate programs independently.
Pay Per Sale
The affiliate earns a commission when a sale is made.
Offer
The details of the product or service and the terms under which it is promoted.
Cost Per Action (CPA)
The amount earned by an affiliate when a specific action is completed by a referral.
Two-Tier Affiliate Marketing
An affiliate program structure where affiliates earn commissions on their conversions as well as conversions of others they refer to the program.
Creative
Marketing materials used by affiliates to promote products or services.
Affiliate Disclosure
Required statement that reveals the affiliate's relationship with the merchant.
Vertical
The category or industry to which the affiliate offer pertains.
Affiliate Link
A unique URL that tracks the referral from the affiliate.
Return on Investment (ROI)
The profitability measure of affiliate activities based on the returns compared to the costs.
Niche Market
A specialized segment of the market that affiliates often focus on.
Affiliate
A partner that promotes products or services for a commission on sales.
Affiliate Network
A platform that connects merchants with affiliates.
Commission
The payment an affiliate receives for generating a sale, lead, or click.
Affiliate Tracking
The process of tracking the origin of clicks, leads, and sales.
Chargeback
A reversal of a previously made payment due to a dispute or fraudulent activity.
Conversion Rate
The percentage of visitors who take the desired action.
Landing Page
A dedicated web page where visitors are directed to from an affiliate link.
Affiliate Manager
The person responsible for running the affiliate program for the merchant.
Affiliate Marketplace
An online platform where affiliates can find and join multiple affiliate programs.
Pay Per Click
The affiliate earns a commission based on the number of clicks directed to the merchant's site.
EPC (Earnings Per Click)
The average earnings an affiliate receives for each click to their affiliate links.
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