Discover published sets by community

The act of promoting and selling products or services, including market research and advertising.

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.

A combination of factors that can be controlled by a company to influence consumers to purchase its products: Product, Price, Place, Promotion (4Ps).

A strategic planning tool that identifies Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.

The factor presented by a seller as the reason that one product or service is different from and better than that of the competition.

The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent.

A particular group of consumers at which a product or service is aimed.

The cycle through which every product goes through from introduction to withdrawal or eventual demise.

The study of how individual customers, groups or organizations select, buy, use, and dispose of ideas, goods, and services to satisfy their needs and desires.

A business's overall game plan for reaching people and turning them into customers of the product or service that the business provides.

The amount paid by an advertiser to search engines and other Internet publishers for a single click on their advertisement, which directs one visitor to the advertiser's website.

A performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of a number of different investments.

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.

A form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer.

The process of selling products and services directly between a business and consumers who are the end-users of its products or services.

The percentage of visitors who take a desired action, which can include filling out a form, becoming customers, or otherwise.

A technology for managing all your company’s relationships and interactions with customers and potential customers.

The technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.

A marketing strategy that focuses on attracting customers through content and interactions that are relevant and helpful, not interruptive.

Includes any marketing that reaches out to initiate conversations with potential customers rather than having customers come to them (i.e., traditional advertising).

A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

The practice of increasing the quantity and quality of traffic to your website through organic search engine results.

The use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

A performance-based marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.

The degree of consumer recognition of a product by its name or design.

A prediction of the net profit attributed to the entire future relationship with a customer.

A form of advertising in which companies provide physical marketing materials to consumers to communicate information about a product or service.

The percentage of a target market that consumes a product or service. Market penetration can also refer to the number of sales or adoption of a product or service compared to the total theoretical market.

The practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI).

A non-traditional marketing technique that advertises goods and services when advance consent is given.

The place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors.

The professional maintenance of a favorable public image by a company, other organization, or famous person.

The buying process that companies lead customers through when purchasing products. A sales funnel is divided into several steps, which differ depending on the particular sales model.

A form of marketing in which a company pays for the right to be associated with a particular event, team, athlete, or organization.

A business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another.

The process of actively influencing and encouraging organic word of mouth discussion about a brand, organization, resource, or event.

The cost associated in convincing a customer to buy a product/service. This cost is incurred by the organization to convince a potential customer.

The focus of targeted marketing programs to drive awareness and interest in a company's products and/or services.

A metric that measures the level of engagement that a piece of created content is receiving from an audience. It shows how much people interact with the content.

A form of marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.

The mediums through which a company communicates with or delivers its products or services to the end-user.

A type of advertising, usually online but feasibly elsewhere, that matches the form and function of the platform upon which it appears.

The practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet.