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CLV predicts the net profit attributed to the entire future relationship with a customer. To apply this data, focus on retaining high-CLV customers and improving the CLV of other segments.

The conversion rate is the percentage of users who take a desired action, such as making a purchase. Use this data to identify effectiveness of calls to action and landing pages, and to test different strategies for improving conversions.

Customer segmentation is the practice of dividing a company's customers into groups. To apply this, customize marketing strategies for different segments to increase relevancy and response rates.

Churn rate is the percentage of customers who stop using a company's product or service over a particular period. Monitor and analyze this data to develop strategies to retain customers.

CPA refers to the total cost of acquiring a new customer. Lower the CPA by optimizing advertising campaigns and improving conversion rates.

Attribution modeling assigns credit to different marketing touchpoints in a customer’s journey. Use this information to understand which channels contribute most to conversions and allocate budget effectively.

ROI measures the profitability of an investment. Calculate marketing ROI to assess the effectiveness of marketing campaigns and adjust strategies for better returns.

Sales funnel analysis examines each stage of the sales process. Leverage this data to identify bottlenecks and optimize the conversion process.

CTR indicates the percentage of people who click on a link among the total who see the link. Use CTR data to gauge how well your keywords and ads are performing.

Bounce rate is the percentage of visitors who navigate away from the site after viewing only one page. Analyze and reduce bounce rate to improve engagement and conversion opportunities.

AOV tracks the average dollar amount spent each time a customer places an order over a defined period of time. To increase AOV, employ upselling and cross-selling techniques.

Understanding where your website traffic comes from allows you to identify the most valuable channels. Refine strategies for underperforming channels and invest more in those bringing quality traffic.

Engagement rate measures the level of interaction users have with your content. To utilize this data, create content that resonates with your audience to foster higher engagement.

Market share is the percentage of an industry's sales that a particular company controls. Use this data to understand the competitive landscape and strategize for growth.

Brand awareness refers to the extent to which consumers recognize a brand. Improved brand awareness can lead to increased market share and customer loyalty.

CSAT measures how products and services supplied by a company meet or surpass customer expectation. Utilize surveys to gain insights and improve product quality and service.

NPS gauges customer loyalty by asking how likely customers are to recommend a company to a friend. An NPS can identify brand evangelists and customers who may need additional support.

Reach measures how many unique users see content; impressions measures how often content is displayed. Use these metrics to gauge the visibility of your content and optimize posting strategies.

Lead generation is the initiation of consumer interest into products or services. To apply this data, improve targeting and personalize campaigns to increase conversion from leads to customers.

SOV is the market your brand owns compared to your competitors. It measures your brand's visibility in the marketplace. Utilize this to strategize on gaining a competitive edge and increasing SOV.

Keyword analysis involves researching and choosing the best keywords to drive traffic from search engines. Use this to optimize content and align with user search intent to improve SEO rankings.

Pageviews indicate the total number of times a page is viewed. They can be used to evaluate content popularity and website traffic.

Session duration is the time a user spends on your website during a single session. Use this data to assess content engagement and the user experience.

Unique visitors refer to the number of distinct individuals visiting a website during a given period. This metric helps gauge the reach of your site and content.

The email open rate is the percentage of email recipients who open a given email. To improve open rates, optimize email subject lines and send at peak engagement times.

Email click-through rate is the percentage of email recipients who click on one or more links contained in an email. Use this metric to measure the effectiveness of email content.

Email conversion rate is the percentage of email recipients who click on a link within an email and complete a desired action. To improve this rate, ensure emails are targeted and contain a clear CTA.

The email bounce rate is the percentage of your total emails sent that could not be delivered to the recipient's inbox. Keep this rate low by maintaining a clean email list and following best sending practices.

The abandoned cart rate is the percentage of online shopping carts that are added but not converted into a purchase. Reduce abandonment with reminders, incentives, and an optimized checkout process.

ARPU is the average revenue generated per user or unit over a specific period. Maximize ARPU through targeted upsells, cross-sells, and personalized marketing efforts.

CPC is the amount paid for each click in a pay-per-click marketing campaign. Manage CPC by optimizing ad quality and relevance to attract more clicks at a lower cost.

CPM represents the cost of one thousand advertisement impressions on one webpage. Use CPM to understand cost-efficiency of brand awareness campaigns and adjust as necessary for better exposure.

Keyword ranking refers to a website's position in search engine results pages for a specific keyword. Improve rankings via SEO strategies like on-page optimization and link building.

Mobile traffic looks at users who access your website from mobile devices. Optimize for mobile to ensure a seamless experience that encourages engagement and conversion.

SEO involves optimizing a website to rank higher in search engine result pages for relevant searches. Apply SEO practices to increase organic traffic and improve visibility online.

PPC is an online advertising model where advertisers pay a fee each time one of their ads is clicked. Carefully manage PPC campaigns to ensure they're cost-effective and meeting conversion goals.

Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. Apply it by sharing engaging material that solves problems and satisfies search intent.

Influencer marketing uses endorsements and product mentions from influencers—people who have a dedicated social following. Assess its effectiveness through brand lifts, engagements, and conversion rates.

Customer journey mapping is a visualization of the process a customer goes through to achieve a goal with your company. Use it to identify key interactions and optimize the customer experience at each touchpoint.