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The use of a hyperlink that links to a specific, generally searchable or indexed, piece of web content rather than the site's homepage. It can improve user experience by taking users directly to the content they are looking for within an app.

The process of optimizing a website for search engines with the specific goal of achieving higher search rankings on mobile devices.

A type of advertising that matches the form and function of the platform on which it appears. On mobile, native ads blend in with the app or website's content.

Buying and selling of goods and services through wireless handheld devices such as smartphones and tablets. It's rapidly growing as more consumers shop on mobile devices.

The practice of collecting, measuring, analyzing, and reporting data regarding mobile users' behaviors to understand and optimize their interactions with websites or apps.

The automated buying and selling of online advertising, which for mobile marketing, includes the ability to target audiences with high precision and in real-time.

Interactive advertising that includes advanced features like video, audio, or other elements encouraging viewers to interact and engage with the content on mobile devices.

The percentage of people who click on a link or advertisement after seeing it. It's a critical metric to measure the success of mobile ads.

Software technologies designed to manage marketing processes and multifunctional campaigns across multiple channels automatically on mobile platforms.

The fraudulent practice of falsely generating revenue through mobile advertising, such as by simulating clicks or installs that did not occur organically.

The process of improving an app's visibility in an app store. Similar to SEO for websites, ASO aims to drive more traffic to an app's page to trigger more downloads.

The average cost to acquire a user who installs an app as result of seeing an ad. Used in app promotion campaigns to track budget effectiveness.

Tailoring content, offers, and experiences to individual users based on their preferences, behaviors, and demographics. In mobile marketing, this increases relevance and engagement.

A general term referring to services provided to mobile users based on their geographic location, often leveraging GPS technology for targeted marketing.

The percentage of users who take a desired action as a result of marketing efforts. For mobile, this can mean app downloads or in-app purchases.

Advertisements that appear within a mobile application. This can include various formats like banners, videos, or interactive ads.

Marketing strategies that engage with customers across various channels, including mobile, to provide a seamless experience regardless of the platform or device.

A type of online advertising that can help keep your brand in front of bounced traffic after they leave your website, by serving ads to them on other websites or apps they use.

The specific assets users interact with on their device, including screen layout, transitions, interface animations, and every single micro-interaction. Critical for app success on mobile.

Hardware that uses Bluetooth Low Energy (BLE) signals to communicate with and send promotions to nearby mobile devices. Useful for highly localized marketing.

Messages sent from an app to a user's mobile device that can appear even when the app is not in use. A strategic approach can boost engagement and retention.

The integration of digital information with the user's environment in real time, often through a mobile device's camera, to create immersive marketing experiences.

The fifth generation of mobile network technology, offering higher speeds and more reliable internet connection. Enhances mobile marketing by improving user experience and loading times for rich media.

The amount paid for each click in a pay-per-click (PPC) marketing campaign. It's a common pricing model for mobile advertising.

A practice of delivering content or advertisements to a user based on their geographic location. Useful for region-specific campaigns and local marketing.

The philosophy of designing a website or app with the mobile experience as the primary focus before making design considerations for desktop or other devices.

An approach to web design that makes web pages render well on a variety of devices and window or screen sizes. Mobile responsiveness is now essential for SEO and user experience.

Incorporating mobile touchpoints into a company's CRM strategy to provide a complete view of customer interactions across all channels, including mobile.

The overall experience users have when interacting with a website or app, including ease of use, design, and how intuitive it is. Crucial for keeping mobile users engaged.

The tendency of a piece of content to be circulated rapidly and widely from one web user to another; content that goes 'viral'. It can significantly enhance mobile marketing reach.

The practice of serving the same user with consistent marketing messages across various devices, including mobile phones, tablets, and desktops.

Payment services operated under financial regulation and performed from or via a mobile device. Simplifies the purchasing process, potentially increasing conversion rates.

Sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). It's effective due to high open rates of text messages.