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Viral Marketing Campaigns

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Dove's Real Beauty Sketches Campaign

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It was successful due to its emotional connection with the audience, strong message about real beauty, and its social media shareability.

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Old Spice's 'The Man Your Man Could Smell Like'

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The unique humor, memorable character, and fast-paced content creation in response to comments attributed to its success.

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The Ice Bucket Challenge

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Its success stemmed from celebrity involvement, the social goodwill from raising awareness for ALS, and the interactive nature of the challenge.

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Blendtec's 'Will it Blend?' Series

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The product demonstrations' unexpectedness, humor, and demonstration of product effectiveness made the campaign go viral.

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Burger King's Subservient Chicken

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The campaign’s interactivity, bizarre humor, and innovative use of technology cultivated its widespread success.

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WestJet's Christmas Miracle

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The emotional storytelling, element of surprise, and the holiday spirit effectively resonated with a wide audience.

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The ALS Pepper Challenge

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Like the Ice Bucket Challenge, its success was tied to the charitable cause, the physical challenge involved, and the social media chain-reaction it inspired.

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Kony 2012

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The sense of urgency created, global cause importance and the content’s emotional appeal helped in making this campaign viral.

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Red Bull Stratos - Space Jump

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The event was groundbreaking, had a huge live viewership appeal, and reinforced Red Bull’s brand image as associated with extreme activities.

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Taco Bell's Snapchat Filters

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The campaign’s success came from the timely engagement with the young demographic on Snapchat, the interactive and fun nature of filters, and the brand’s playful image.

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Apple’s 'Shot on iPhone' Campaign

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Leveraging user-generated content, showcasing product quality, and the simple but effective hashtag helped this campaign go viral.

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GoPro's User-Generated Videos

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Displaying real customers' adventurous experiences, highlighting product durability and quality, and encouraging content sharing were keys to its success.

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Heineken's 'Worlds Apart' Video

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The campaign connected through the social message, challenged societal divisions, and encouraged shares due to its thought-provoking nature.

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Volvo Trucks' 'The Epic Split' Featuring Jean-Claude Van Damme

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Its success derived from the astonishing physical stunt, celebrity endorsement, and the high production value.

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Nike's 'Write the Future' World Cup Ad

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Integration of global sports stars, a compelling narrative, and high-quality cinematography made it a viral marketing success.

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Airbnb's #LiveThere Campaign

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The promotion of unique travel experiences, local authenticity, and the encouragement to share personal stories helped it spread.

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Always' '#LikeAGirl' Campaign

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Addressing gender stereotypes, empowering a specific demographic, and creating a strong, relatable message contributed to its success.

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Coca-Cola's 'Share a Coke' Campaign

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Personalization of the product, the encouragement of social sharing, and tapping into the emotional connections between people fueled its viral nature.

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Google’s 'Year in Search' Videos

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The reflection on yearly events, emotional storytelling, and high shareability due to its relevance made this campaign impactful.

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ALS Ice Bucket Challenge Sequels

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Attempts to recreate the success of the original campaign by maintaining the cause-related elements, keeping the participatory challenge, and updating with new themes.

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Pepsi's 'Is Pepsi OK?' With Cardi B

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Celebrity influence, humor, and the play on a common real-world scenario made this relatable and sharable.

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Starbucks' Unicorn Frappuccino

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The limited-time offer created urgency, the Instagrammable aesthetic drove social media posts, and it capitalized on the unicorn trend.

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Budweiser's 'Wassup' Commercials

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It's catchphrase became a cultural phenomenon, the humor resonated with a broad audience, and the repetitive simplicity made it memorable.

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OnePlus' 'Smash the Past' Campaign

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The risky engagement strategy, the unique approach to product launches, and the appeal to tech enthusiasts' desire for exclusivity.

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Volkswagen's 'The Force' Commercial

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It leveraged Star Wars nostalgia, had a charming narrative that appealed across ages, and high viewer engagement prior to the Super Bowl.

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