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Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they're closer to a point-of-purchase or when they're using voice search.

An Ad Group is a container for your ads, keywords, and landing pages. Each ad campaign can have one or more ad groups.

Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.

Ad Rank determines your ad position on a search engine page and is influenced by your bid amount, quality score, and other relevancy factors.

The Search Network includes the search-related websites where your ads can appear when users search for terms related to your keywords.

In PPC, a Bid is the maximum amount of money you're willing to pay for a click on your ad.

Negative Keywords prevent your ads from displaying for certain words or phrases, ensuring your ads only appear for your target audience.

Pay-Per-Click (PPC) is an online advertising model in which advertisers pay a fee each time one of their ads is clicked.

Remarketing is a type of PPC advertising that allows you to display ads to users who have previously visited your website or used your app.

In PPC, a Campaign is a set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings.

Ad Extensions are additional pieces of information about your business, like a phone number or links to specific pages, which can be added to your PPC ads.

Automated Bidding is a feature that allows the system to automatically adjust your bids in real-time to achieve your advertising goals.

Broad Match is the default keyword matching option that allows your ad to show on searches that include misspellings, synonyms, related searches, and other relevant variations.

Ad Copy is the text of an advertisement. In PPC, it's important for the ad copy to be relevant and compelling to encourage clicks.

Managed Placements is a targeting option in Google Ads that lets advertisers choose specific locations on the Display Network where their ads will appear.

Click-Through Rate (CTR) is the percentage of people who click on your ad after seeing it. It can be calculated using the formula $CTR = \frac{Total Clicks}{Total Impressions} \times 100$.

Split Testing, or A/B Testing, is the process of comparing two versions of a webpage or ad to see which one performs better.

The Display Network is a group of more than two million websites, videos, and apps where your ads can appear.

Quality Score is a Google AdWords metric that influences ad rank and cost by measuring the relevance of ads, keywords, and landing pages to the user.

Conversion Rate is the percentage of users who take a desired action after clicking on an ad. It can be calculated as $Conversion Rate = \frac{Total Conversions}{Total Clicks} \times 100$.

Keywords in PPC are the words or phrases that advertisers bid on, with the goal of causing their ads to appear in the search engine results for those terms.

Cost Per Mille (CPM) is a marketing term that represents the price of 1,000 advertisement impressions on one webpage.

Exact Match is a keyword matching option that allows your ad to show only when someone's search exactly matches your keyword or close variations of your exact keyword.

Conversion Tracking is a tool that shows you what happens after a customer interacts with your ads - whether they purchased a product, signed up for a newsletter, called your business, or downloaded your app.

Phrase Match is a keyword matching option that allows your ad to show for searches that contain the exact phrase, or close variations of the phrase, with additional words before or after.

Return on Ad Spend (ROAS) is a marketing metric that measures the amount of revenue earned for every dollar spent on advertising. It can be calculated as $ROAS = \frac{Revenue from Ad Campaign}{Cost of Ad Campaign}$.

Geotargeting allows advertisers to target their ads to appear in specific geographic locations.

The Daily Budget in PPC is the amount of money you're willing to spend on a campaign each day.

Max CPC Bid Strategy is a PPC bidding method where you set the maximum amount you're willing to pay for each click on your ad.

The Landing Page is the web page a user is taken to after clicking on a PPC ad. It's typically crafted to continue the ad's message and convert visitors.