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Ambient marketing involves placing ads in unusual places or unconventional situations where they’re not expected. A real-world example is when Kit Kat used park benches that looked like partially unwrapped Kit Kat bars.

Viral marketing is a strategy where a campaign creates a high level of word-of-mouth interest that spreads rapidly. An example is the Ice Bucket Challenge, which helped raise awareness and funds for ALS.

Flash mobs involve a group spontaneously performing an unusual or seemingly random act, then dispersing quickly, often for entertainment or promotional purposes. T-Mobile's dance event at Liverpool Street Station is a real-world example.

Undercover marketing, also known as stealth marketing, involves promoting a product to people without them realizing they are being marketed to. For example, Sony Ericsson used actors pretending to be tourists asking people to take photos with a new phone.

Experiential marketing allows customers to engage and interact with brands, products, and services in sensory ways. An example is the Red Bull Stratos 'space jump' which engaged viewers with the daredevil appeal of the Red Bull brand.

Street art as a guerrilla marketing tactic involves creating branded art in public spaces. An example would be when the TV series 'Dexter' used street art mimicking crime scenes to promote its premiere.

Wild postings are a form of street marketing where posters are put up in multiple locations. A real-world example is when Apple used wild postings with just the silhouettes of iPod users to create buzz.

Grassroots marketing targets a small, niche audience in hopes they will spread the message to a larger audience. A real-world example would be Dropbox offering additional free storage to users who referred their friends.

Alternative space marketing involves using unconventional locations for advertising. For instance, bars using restroom spaces to advertise drinks specials, events, or other messaging.

This involves projecting promotional images on buildings or other surfaces in urban environments during the night. An example includes the projections used to promote the Batman film series on city buildings.

Stencil graffiti is a guerrilla marketing tactic where stencils are used to paint a branded message or logo on public spaces. IBM's 'Peace, Love & Linux' campaign used this method to both the intrigue and irritation of urban dwellers.

Reverse graffiti involves creating temporary or semi-permanent images on streets or walls by removing dirt. A real-world example is when companies use this technique to 'clean' their logo onto dirty pavements.

Organizations create games or challenges where participants follow clues or use GPS coordinates to find hidden items. Red Bull frequently uses treasure hunts to engage consumers by hiding cans of their drink for people to find.

Guerrilla digital signage involves the use of digital displays in unexpected locations to grab attention. An example is when Nike installed digital counters by basketball courts recording the number of players who run past.

Pop-up shops are temporary retail spaces that come and go quickly, creating a sense of scarcity and urgency. For instance, Kanye West's 'Pablo' stores appeared in various cities for limited times, creating a frenzy among fans.

Branded entertainment involves creating videos, games, or events where the content is intertwined with promotional messages. BMW Films’ series of short films starring Clive Owen was a ground-breaking campaign.

Buzz marketing is all about generating excitement and anticipation about a product or service. An example is the ‘Share a Coke’ campaign by Coca-Cola, which put people's names on the bottles and became a talking point.

This involves distributing promotional items directly to individuals in public places. For example, a new energy drink brand might hand out free samples outside fitness centres or sports events.

Influencer marketing uses endorsements and product mentions from influencers—individuals who have a dedicated social following and are viewed as experts within their niche. An example is when Audible partners with YouTubers to promote its audiobook service.