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The strategy of maintaining brand consistency across countries while making adjustments for local markets.

The awareness and respectful consideration of cultural differences in marketing practices.

Methods that businesses employ to enter foreign markets, such as exporting, franchising, licensing, or direct investment.

The decision between adapting marketing to fit local cultures or keeping it uniform across all markets.

The practice of recognizing and adapting to cultural differences in the way people communicate.

Approaches to setting prices for products or services on an international scale.

The oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer.

The influence that the country of manufacture, assembly, or design has on a consumer’s positive or negative perception of a product.

The process of gathering and analyzing data to make informed marketing decisions in an international context.

The practice of dividing a company's target market into approachable groups based on cultural or demographic factors.

The modifications made to products, services and marketing strategies to fit the needs of different international markets.

The use of digital channels to market products and services to consumers worldwide.

The moral principles that guide marketing decisions and strategies in a global context.

Trade of legal goods through unauthorized, unofficial, and unintended channels of distribution.

A risk-reduction strategy that involves entering multiple markets to spread out potential risks.

The adaptation of product, price, place, and promotion elements to suit international markets.

Treaties between two or more nations that outline the terms and conditions of trade between them.

The sale of products or services to customers in foreign countries, with the products being shipped from the home country.

Assessment of political stability, regulatory environment, and legal systems in target international markets.

The impact of changes in exchange rates on pricing, revenues, and costs in international markets.

The methods used to get a product from the manufacturer to the consumer in an international context.

Creating a unique, value-based position in the minds of consumers across different international markets.

The level of barriers to trade, capital movements, and labor between countries in regions such as the EU or NAFTA.

The techniques and strategies used to reach consumers through social media and mobile devices on a global scale.