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The impact of changes in exchange rates on pricing, revenues, and costs in international markets.

The techniques and strategies used to reach consumers through social media and mobile devices on a global scale.

The use of digital channels to market products and services to consumers worldwide.

Treaties between two or more nations that outline the terms and conditions of trade between them.

Methods that businesses employ to enter foreign markets, such as exporting, franchising, licensing, or direct investment.

The practice of recognizing and adapting to cultural differences in the way people communicate.

The adaptation of product, price, place, and promotion elements to suit international markets.

The process of continually acquiring information on events occurring outside a company to identify trends, opportunities, and threats to business.

Approaches to setting prices for products or services on an international scale.

The influence that the country of manufacture, assembly, or design has on a consumer’s positive or negative perception of a product.

The moral principles that guide marketing decisions and strategies in a global context.

The awareness and respectful consideration of cultural differences in marketing practices.

The methods used to get a product from the manufacturer to the consumer in an international context.

The level of barriers to trade, capital movements, and labor between countries in regions such as the EU or NAFTA.

The decision between adapting marketing to fit local cultures or keeping it uniform across all markets.

The oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer.

Trade of legal goods through unauthorized, unofficial, and unintended channels of distribution.

The sale of products or services to customers in foreign countries, with the products being shipped from the home country.

Creating a unique, value-based position in the minds of consumers across different international markets.

The process of gathering and analyzing data to make informed marketing decisions in an international context.

A risk-reduction strategy that involves entering multiple markets to spread out potential risks.

The strategy of maintaining brand consistency across countries while making adjustments for local markets.

The practice of dividing a company's target market into approachable groups based on cultural or demographic factors.

The modifications made to products, services and marketing strategies to fit the needs of different international markets.