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Segmentation based on location. Examples: Urban vs rural areas, climate zones, or regional preferences.

Based on age, gender, income, education, occupation, etc. Examples: Toys for kids, luxury goods for high-income individuals.

Based on lifestyle, values, personality. Examples: Eco-friendly products for environmentally conscious consumers.

Based on consumer behavior, usage and purchasing patterns. Examples: Loyalty programs for frequent buyers, bulk discounts.

Demographic segmentation focusing on income levels. Examples: Budget vs. luxury brands, discount stores vs. high-end retailers.

Segmenting consumers by their generation. Examples: Products tailored to Millennials, Baby Boomers, Gen Z, etc.

Marketing products differently to men and women. Examples: Grooming products, fashion, magazines.

Focusing on specific ethnic groups. Examples: Ethnic foods, beauty products for different skin types.

Segmentation based on different stages of family life. Examples: Baby products for new parents, real estate for downsizing retirees.

Segmenting the market by job types and career fields. Examples: Professional tools for tradespeople, office supplies for business professionals.

Marketing based on the level of education achieved. Examples: Textbooks for students, educational courses for professionals.

Segmenting consumers based on their religious affiliations and beliefs. Examples: Kosher foods, religious books and clothing.

Based on cultural background and heritage. Examples: Cultural festivals, traditional clothing and accessories.

Segmenting the market by social hierarchy or status. Examples: Luxury cars for the upper class, value products for the working class.

Marketing to consumers based on their life stage. Examples: College savings plans for young parents, retirement services for older adults.

Focuses on the benefits consumers seek from products. Examples: Low-fat foods for health-conscious customers, durable goods for value-driven buyers.

Segmenting markets on the basis of light, medium, and heavy product usage. Examples: Rewards for heavy users, trial sizes for light users.

Categorizing consumers by their relationship to the product. Examples: Potential users, first-time buyers, regular users.

Dividing the market by consumer loyalty levels. Examples: VIP services for loyal customers, win-back offers for lapsed customers.