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Brand: California Milk Processor Board Impact: Dramatically increased milk sales in California and became a popular American tagline.

Brand: Dove Impact: Sparked a global conversation about beauty standards and increased Dove's product sales.

Brand: Old Spice Impact: Revitalized the brand's image and significantly increased sales and market share.

Brand: Coca-Cola Impact: Boosted sales for the first time in a decade and increased social media engagement.

Brand: Red Bull Impact: Helped Red Bull become synonymous with energy drinks and extreme sports.

Brand: Apple Impact: Highlighted the variety and utility of apps available for the iPhone, defining the smartphone experience.

Brand: Disneyland Impact: Solidified Disneyland as a major destination for families and children worldwide.

Brand: Apple Impact: Reinvented Apple's reputation, aligning the brand with innovation and creativity.

Brand: McDonald's Impact: Re-branded McDonald's image worldwide and became the longest-running campaign in McDonald's history.

Brand: Nike Impact: Significantly increased Nike's share of the North American domestic sport-shoe business.

Brand: BMW Impact: Reinforced BMW's reputation for high-performance vehicles and became one of the longest-lasting taglines.

Brand: L'Oréal Impact: Created a personal connection with customers and promoted women's self-empowerment.

Brand: Verizon Wireless Impact: Highlighted the company's network reliability and became foundational in their competition with other carriers.

Brand: Las Vegas Impact: Boosted Las Vegas tourism and encapsulated the city's hedonistic brand image.