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Media and Culture
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Gatekeeping
The process through which information is filtered for dissemination, be it via media or other forms. For example, a news editor selecting which stories make it to the evening broadcast.
Media Convergence
The process where new technologies are accommodated by existing media and communication industries and cultures. An example is how traditional newspapers now have digital editions and use social media to distribute content.
Digital Divide
The gap between demographics and regions that have access to modern information and communications technology, and those that don't or have restricted access. An example is the disparity in Internet access between urban and rural communities.
Media Bias
When a media outlet shows partiality or prejudice in reporting, ignoring neutrality. An instance can be seen in politically aligned news channels favoring their affiliated political perspectives.
Cultural Hegemony
The domination of a culturally diverse society by the ruling class who manipulate the culture of that society—the beliefs, explanations, perceptions, values—so that their imposed, ruling-class worldview becomes the accepted cultural norm. For example, the widespread adoption of the English language globally can be reflective of Cultural Hegemony.
Global Village
Marshall McLuhan's concept that describes how the world has been contracted into a village by electric technology and the instantaneous movement of information from every quarter to every point at the same time. For example, a news event in one part of the world becoming instantly accessible and discussed globally.
Hyperreality
A condition in which what is real and what is fiction are seamlessly blended together so that there is no clear distinction between where one ends and the other begins. Reality television shows that mix actual events with scripted stories can be examples of hyperreality.
Framing
The way media and communications present and structure information shaping individual's perception. An example is when a news outlet portrays a political protest as a 'riot' versus a 'demonstration.'
Advertorials
Printed or online advertisements that are designed to imitate the style of the medium in which they appear. For example, a magazine article-style ad that promotes a product but is written and designed to resemble a regular article.
Media Literacy
The ability to access, analyze, evaluate, and create media in a variety of forms. For instance, teaching students to recognize the difference between an advertisement and a news article.
Cultural Imperialism
The domination of one culture over others through cultural forms like media and popular culture, often without the consent of the dominated cultures. For example, the global spread of American fast food chains and Hollywood movies can be seen as a form of Cultural Imperialism.
Representation
How media depicts and constructs reality, often reflecting societal values, power structures, and norms. For example, the portrayal of minorities in film and television shows.
Cultural Capital
The social assets that promote social mobility beyond economic means, such as education, intellect, style of speech, dress, or physical appearance. An example is how certain styles of dress or manner of speaking can influence one's perception in the media.
Agenda Setting
The ability of the news media to influence the importance placed on the topics of the public agenda. For instance, if the media repeatedly covers climate change, it may raise public awareness and concern.
Stereotyping
Oversimplified generalizations about groups of people that may be based on limited information or exposure. For instance, the portrayal of a certain ethnic group in a particular way in movies or TV shows
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