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Journalists should seek out and represent diverse voices and perspectives in their reporting to reflect the variety within communities and avoid perpetuating stereotypes.

News should be reported as soon as possible after it occurs to ensure relevance and utility for the audience. Timeliness can affect the impact and usefulness of the information.

Journalists are expected to be fair by not showing bias or favoritism towards any side in their reporting. This principle helps ensure that all relevant perspectives are considered.

Reporting should be clear and to the point, making information accessible without unnecessary complexity. This aids in keeping the audience engaged and informed.

Journalists should be transparent about their sources and the process of their reporting so the audience can assess the credibility and reliability of the information.

Journalists and news organizations are accountable for their work and must be willing to correct errors and address any mistakes responsibly.

Providing background information and relating news to broader trends or historical events allows the audience to better understand and interpret the significance of the news.

Journalists have a duty to serve the public interest by reporting on matters that are important and relevant to citizens, which can affect democratic engagement and public policy.

Journalistic reporting should be thorough and detailed to give the audience a full understanding of the topic. It involves covering all relevant aspects of a story.

Journalists must avoid conflicts of interest to remain independent and free from influence, allowing them to report honestly and objectively.

Refers to the practice of journalists setting aside personal biases and opinions to report news based on facts. It is essential for maintaining credibility and trust with the audience.

Journalists must follow ethical standards such as protecting confidential sources and avoiding harm to individuals. Ethical reporting is key to professional integrity.

The obligation of journalists to get their facts right. Accuracy is crucial for informing the public correctly and maintaining the integrity of journalism as a reliable source of information.

In journalism, balance means presenting an issue with proportionate coverage of all viewpoints, which is necessary for a comprehensive understanding of complex issues.