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Media Activism

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Digital Storytelling

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Digital Storytelling is the use of digital media tools to tell personal or community stories, which often highlight social issues and advocate for change. These are employed for change by making complex issues more relatable and personal, engaging community voices, and encouraging empathy and action from a wider audience.

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Video Activism

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Video Activism is the practice of creating and sharing videos to highlight social issues, expose injustices, or document events that are underreported. Employed for change by visually engaging the audience, providing evidence of issues, and potentially going viral to reach a wide audience.

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Social Media Monitoring

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Social Media Monitoring involves keeping track of social media channels for mentions of specific issues or sentiment towards them to gear up corresponding actions or campaigns. Employed for change by analyzing data to refine strategies, respond to public sentiment, and mobilize online communities effectively.

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Information Campaigns

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Information Campaigns involve disseminating targeted information to the public to educate and influence public opinion or behavior. They are employed for change by delivering facts and data, advocating for particular viewpoints, and using strategic communication to build support for an issue.

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Hashtag Activism

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Hashtag Activism involves creating and promoting a specific hashtag on social media platforms to build support for a cause or to raise awareness about an issue. It's employed for change by making the cause visible, sparking conversations, and encouraging collective action from a widespread audience.

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Boycotting

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Boycotting involves refusing to buy, use, or participate in something as a way to protest or force changes. Employed for change by signaling economic impact to the targeted company or entity, raising public awareness, and mobilizing consumers to act in solidarity.

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Media Advocacy

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Media Advocacy is the strategic use of mass media to support community organizing and advance healthy public policies. It's employed for change by framing issues, amplifying the voices of those affected, and putting pressure on decision-makers to enact policy changes.

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Guerrilla Communication

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Guerrilla Communication refers to unconventional, low-cost strategies intended to provoke thought and spread messages in nontraditional ways. It's employed for change by capturing public attention unexpectedly and spreading messages through grassroots participation and viral tactics.

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Culture Jamming

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Culture Jamming is a form of media activism that subverts and critiques the power of media culture and consumerism by transforming corporate messages. It's employed for change by disrupting the status quo, encouraging critical thought among the public, and challenging corporate control over the media.

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Media Literacy Campaigns

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Media Literacy Campaigns aim to educate individuals on how to critically evaluate and analyze media content to recognize biases, propaganda, and misinformation. Employed for change by fostering informed consumers of media who can discern and resist manipulative messages.

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Alternative Media Outlets

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Alternative Media Outlets are independent media sources that provide different perspectives from mainstream media, focusing on grassroots reporting and often advocating for social change. They are employed for change by diversifying media sources and narratives, and giving a voice to marginalized communities.

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Public Service Announcements (PSAs)

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PSAs are messages in the public interest disseminated by the media without charge, with the objective of raising awareness, changing public attitudes, and potentially prompting action. They are employed for change by broadcasting important social, health, or safety information to influence public opinion and behavior.

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