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Typography involves the style and appearance of printed text. It affects readability, viewer engagement, and the conveyance of a message's tone in media.

A visual metaphor uses a visual that ordinarily identifies one thing to signify another, thereby making a comparison. Media uses this to communicate complex ideas quickly and effectively.

Texture in visual rhetoric refers to the apparent feel or surface quality of an image. Media uses texture to add depth and realism, or to influence the emotional tone of a piece.

Color theory examines how different colors evoke emotional responses and convey symbolic meanings. In media, colors are strategically used to influence viewers' emotions and perceptions of brands or messages.

A composition principle that divides an image into thirds, both horizontally and vertically, suggesting the placement of subjects along these lines to create balance and interest in media.

Lighting shapes the way we see characters and settings, establishing mood and highlighting important elements. In media, it can signify time of day, create a dramatic effect, or direct viewer attention.

Montage is a technique that combines several short shots into one sequence to condense space and time, or to build a strong emotional response in media.

Depth of field refers to the range of distance within a photo or video that appears acceptably sharp. It is used in visual media to emphasize a particular area or subject, separating it from the background or foreground.

Iconography refers to the use of symbolic images to convey specific meanings. In media, icons and visual symbols rapidly communicate ideas and concepts.

These aerial and ground level perspectives influence perception of scale and significance in visual media, often imbuing the subject with power or vulnerability, respectively.

Juxtaposition is the placement of different visual elements side by side to highlight contrasts or create new meaning. In media, it is often used to compare and contrast or to create a narrative.

Framing involves the presentation and context in which a visual is showcased, affecting perception and interpretation. In media, it guides the viewer's focus and influences understanding of the content.

Scale and proportion refer to the relative size and balance of elements in a visual composition. In media, these can manipulate the perceived importance of an item or character.

Contrast involves the visual differentiation between elements in a composition. In media, contrast can emphasize important information and create visual interest.