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The practice of increasing the quantity and quality of traffic to your website through organic search engine results, enhancing the visibility of fashion brands and driving targeted traffic.

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action in the fashion industry.

A collection of photographs compiled to show off a model, photographer, style, or clothing line, which in fashion PR is used to convey a brand's aesthetic and seasonal themes to both buyers and consumers.

A web analytics service offered by Google that tracks and reports website traffic, allowing fashion PR professionals to understand the customer journey and make data-driven decisions.

An online advertising model in which advertisers pay each time a user clicks on one of their online ads, allowing fashion brands to target potential customers with precision.

A form of social media marketing involving endorsements and product placements from influencers, people and organizations with a purported expert level of knowledge or social influence in the fashion field.

A form of online targeted advertising where ads are served to users on the basis of their previous internet actions, in fashion PR, it is a tactic to bring back customers who have shown interest but did not make a purchase.

The use of software and technology to manage marketing processes and multifunctional campaigns across multiple channels automatically, aiding fashion PR in streamlining lead generation, segmentation, and personalization of messaging.

A marketing initiative designed to amplify a fashion brand's presence and engage with the audience by encouraging the use of a specific hashtag across social media.

The use of narrative to communicate a brand's values and purpose, compelling in the fashion industry to establish an emotional connection and differentiate itself in a crowded marketplace.

Content created by the general public rather than by paid professionals and brands, which fashion PR can utilize to increase authenticity and trust among consumers.

Quantifiable measures used to evaluate the success of an organization, employee, etc. in meeting objectives for performance, crucial for fashion PR campaigns to measure reach, engagement, conversions, and ROI.

An approach to web design that makes web pages render well on a variety of devices and window or screen sizes, ensuring fashion branding and e-commerce sites are easily usable on smartphones, tablets, and desktops.

The use of social media platforms and websites to promote a product or service, with fashion brands using it to connect with audiences, showcase their identity, and share the latest trends and collections.

An electronic version of a lookbook, which brands in the fashion industry distribute through digital channels to showcase their collections, making it easy for consumers to view and shop instantly.

The act of sending a commercial message, typically to a group of people, using email, utilized in the fashion industry to promote products, inform about new collections, and maintain customer relationships.

The process of increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage, vital for analyzing the efficacy of fashion PR campaigns.

A marketing strategy that uses social networks to promote a product, where in the fashion industry, a campaign can become viral if it resonates strongly with the target audience leading to widespread sharing.

A type of performance-based marketing where a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts, beneficial in the fashion industry for driving sales and increasing reach.