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Notable Fashion PR Campaigns
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Flashcards
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Yeezy Season 1
Brand: Yeezy (Kanye West) and Adidas, Year: 2015, Key Strategy: Celebrity designer launch
The Burberry Check
Brand: Burberry, Year: 2017, Key Strategy: Revitalization of iconic patterns
Gucci's Renaissance
Brand: Gucci, Year: 2015, Key Strategy: Rebranding with a new creative director
Dove Real Beauty
Brand: Dove, Year: 2004, Key Strategy: Challenging beauty stereotypes
Alexander McQueen: Savage Beauty
Brand: Alexander McQueen, Year: 2011, Key Strategy: Posthumous exhibition
Versace for H&M
Brand: Versace and H&M, Year: 2011, Key Strategy: Designer collaboration
Chanel N°5: The Film
Brand: Chanel, Year: 2004, Key Strategy: High-profile celebrity endorsement
Supreme x Louis Vuitton
Brand: Supreme and Louis Vuitton, Year: 2017, Key Strategy: Streetwear meets luxury
Calvin Klein #MyCalvins
Brand: Calvin Klein, Year: 2014, Key Strategy: User-generated content through social media
Louis Vuitton Journey
Brand: Louis Vuitton, Year: 2007, Key Strategy: Storytelling with a focus on brand heritage
Diesel 'Be Stupid'
Brand: Diesel, Year: 2010, Key Strategy: Embracing boldness and irreverence
Vogue September Issue
Brand: Vogue Magazine, Year: Annual, Key Strategy: The fashion Bible's most important issue
Tom Ford's Gucci Reinvention
Brand: Gucci, Year: 1995, Key Strategy: Sexy and modern brand image overhaul
Marc Jacobs 'Protect The Skin You're In'
Brand: Marc Jacobs, Year: 2006, Key Strategy: Celebrity-endorsed skin cancer awareness
Tommy Hilfiger 'The Hilfigers'
Brand: Tommy Hilfiger, Year: 2010, Key Strategy: Creating a fictional family brand ambassadors
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