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Creating campaigns that manipulate consumer behavior. Best practices include avoiding psychological exploitation, respecting consumer autonomy, and encouraging informed choices.

Sharing accurate information in press releases. Best practices involve fact-checking, avoiding exaggeration, and updating the public with correct information if initial releases are found to be inaccurate.

Ensuring healthy competition in the fashion industry. Best practices include avoiding defamation of competitors, respecting trademark and copyright laws, and maintaining honest advertising practices.

Personal interests that could influence professional judgment. Best practices include disclosing potential conflicts, recusing oneself from decision-making when necessary, and prioritizing the interest of the public and clients.

Understanding the difference between a token of appreciation and a bribe. Best practices involve setting clear policies regarding gifts and maintaining professional conduct.

Openly sharing information relevant to public interest. Best practices include honest communication with clients and the public and avoiding misleading information.

Using endorsements that could mislead consumers about a celebrity's genuine use of a product. Best practices include clear disclosure of endorsement deals and honesty about product usage.

Promoting brands without regard for their labor practices. Best practices involve investigating and ensuring fair labor conditions, and promoting brands that adhere to ethical labor standards.

The use of animal products in fashion items. Best practices include promoting cruelty-free products, transparency about sourcing, and consideration for alternative materials.

Misappropriating cultural elements for fashion campaigns. Best practices include conducting cultural research, consulting cultural experts, and giving credit.

Handling of personal data of clients and influencers. Best practices include following data protection laws, obtaining consent, and ensuring data security.

Editing images to an extent that it becomes misleading. Best practices include minimal retouching, being honest about alterations, and promoting realistic beauty standards.

Marketing products as sustainable without sufficient evidence. Best practices include transparent sourcing, measurable sustainable practices, and factual advertising.

Ensuring diverse representation in fashion marketing. Best practices include diverse casting, considering different body types and ethnicities, and fair representation.