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Fashion PR Tools and Platforms
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Flashcards
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Vogue Runway
Primary Use: Fashion Show Coverage Features: Extensive fashion show photo databases, designer collections reviews, trends analysis.
HARO (Help A Reporter Out)
Primary Use: Sourcing Opportunities Features: Connects journalists with sources, provides opportunities for brand mentions, pitches for media stories.
Asana
Primary Use: Project Management Features: Task assignment and tracking, workflow management, collaboration across teams.
Agility PR Solutions
Primary Use: Targeted Media Outreach Features: Media database, distribution of press releases, monitoring and coverage reports.
Business of Fashion
Primary Use: Industry News and Analysis Features: Up-to-date fashion business news, professional resources, job listings.
Talkwalker
Primary Use: Social Media Monitoring and Analytics Features: Social listening, image recognition, sentiment analysis, influencer tracking.
Critical Mention
Primary Use: Real-time Media Monitoring Features: Real-time TV and radio tracking, media contact database, reporting and analytics.
Fashion Monitor
Primary Use: Contact and Event Information Features: Extensive fashion industry contacts, includes event calendar, news and insights.
BuzzSumo
Primary Use: Content Research and Insights Features: Content search, influencer identification, competitor research, content alerts.
Ahrefs
Primary Use: SEO and Content Marketing Features: Backlink analysis, keyword research, competitor analysis, rank tracking.
PR Couture
Primary Use: PR Education and Resources Features: Career advice, industry interviews, PR tool recommendations.
Hootsuite
Primary Use: Social Media Management Features: Social media scheduling, monitoring, analytics reports, team collaboration.
Brandwatch
Primary Use: Social Listening and Analytics Features: Tracks mentions across the web, analyzes brand sentiment, discovers influencers.
Fashion GPS
Primary Use: Sample Management Features: Track samples, digital showroom, manage invites and RSVPs for events.
Muck Rack
Primary Use: Journalist Search and Pitching Features: Browse journalist profiles, build and share media lists, find journalist social posts.
Cision
Primary Use: Media Outreach and Monitoring Features: Comprehensive media database, press release distribution, media monitoring and analytics.
Launchmetrics
Primary Use: Brand Performance Features: Influencer discovery, sample tracking, event management, insights and analytics.
Klear
Primary Use: Influencer Marketing Features: Influencer analytics, campaign management, influencer outreach and CRM.
TrendKite
Primary Use: PR Analytics Features: Media monitoring, PR analytics, report generation, digital PR measurement.
Meltwater
Primary Use: Media Intelligence Features: Media monitoring, social media tracking, analytics and reporting.
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