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Measures the potential audience reached by a PR campaign and helps estimate its impact.

Estimates the value of PR coverage if it were paid advertising, allowing for a comparison of PR effectiveness against advertising.

Indicates the number of people who have seen any content associated with a campaign on social media platforms.

Measures the level of interaction users have with content, such as likes, comments, and shares on social media.

Compares the brand's market visibility to the competition by analyzing the volume of coverage.

Assesses the emotional tone behind a brand mention in the media, whether it's positive, negative, or neutral.

Measures the effectiveness of influencers in promoting the brand or products, including reach and engagement.

Captures how often an event is seen across various channels, giving insight into the event’s visibility.

Tools and processes for monitoring and evaluating the PR response to a negative event or publicity.

Tracks the percentage of users who take a desired action, showing how effectively PR converts interest to action.

Assesses the value and authority of external sites linking back to the brand's content, influencing SEO.

Evaluates how well a media kit generates media interest and coverage for a brand or campaign.

Tracks the distribution and publication of press releases across various channels and outlets.

A systematic approach to decoding the message in media content, providing insights into themes, messages, and representation.

Metrics selected to assess the performance of specific objectives within a PR campaign.

Measures the number of visitors and visits to the brand's website, indicating the effectiveness of PR activities in driving online interest.

A web analytics service used to track website performance and user behavior, informing PR strategy adjustments.

Calculates the financial return from PR campaigns in relation to their cost, guiding budget allocation.

Measures the cost of each user interaction with the brand's content, showing efficiency in engagement spending.