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Evaluates how well a media kit generates media interest and coverage for a brand or campaign.

Assesses the value and authority of external sites linking back to the brand's content, influencing SEO.

The process of tracking and analyzing media coverage related to the brand, both online and offline, to measure PR effectiveness.

A systematic approach to decoding the message in media content, providing insights into themes, messages, and representation.

Assesses the emotional tone behind a brand mention in the media, whether it's positive, negative, or neutral.

Tracks the percentage of users who take a desired action, showing how effectively PR converts interest to action.

A web analytics service used to track website performance and user behavior, informing PR strategy adjustments.

Tracks the distribution and publication of press releases across various channels and outlets.

Calculates the financial return from PR campaigns in relation to their cost, guiding budget allocation.

Measures the potential audience reached by a PR campaign and helps estimate its impact.

Indicates the number of people who have seen any content associated with a campaign on social media platforms.

Measures the number of visitors and visits to the brand's website, indicating the effectiveness of PR activities in driving online interest.

Measures the cost of each user interaction with the brand's content, showing efficiency in engagement spending.

Measures the level of interaction users have with content, such as likes, comments, and shares on social media.

Measures the effectiveness of influencers in promoting the brand or products, including reach and engagement.

Compares the brand's market visibility to the competition by analyzing the volume of coverage.

Captures how often an event is seen across various channels, giving insight into the event’s visibility.

Metrics selected to assess the performance of specific objectives within a PR campaign.

Estimates the value of PR coverage if it were paid advertising, allowing for a comparison of PR effectiveness against advertising.