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The process of developing a comprehensive package of information that provides all necessary details about a fashion brand to the media. It often includes press releases, high-quality images, brand story, and contact information.

A strategy where brands connect with celebrities to wear or promote their products, leveraging the celebrities' influence to reach a larger audience and gain credibility.

Coordinating and executing a live event to showcase a new fashion collection, which can generate buzz and attract media coverage.

Partnering with social media influencers to promote fashion products, which can help reach specific demographics and consumer niches.

The creation and wide dissemination of informational documents to media outlets, intending to generate coverage and public knowledge about fashion events, product launches, or brand achievements.

A technique where free products are sent to influencers or celebrities with the hope that they will wear them in public or share them on social media, thus creating visibility for the brand.

When two fashion brands partner on a project or collection, pooling their resources and customer bases to boost awareness, create buzz, and expand reach.

A preemptive and reactive PR strategy dealing with negative publicity or events that could damage a brand's reputation, involving careful communication and remedial actions.

Creating a collection of photographs compiled to showcase a fashion brand's style or a specific clothing line, often utilized in the sales process to attract buyers from retail outlets.

Temporary retail spaces that create an exclusive, interactive, and engaging shopping experience, helping to generate buzz and connect with customers in person.

Strategically planned content series and engagement tactics executed on social platforms with the goal of promoting fashion products, events, or brand awareness.

Creating and maintaining relationships with bloggers who can reach niche audiences and provide authentic opinions and reviews on fashion items.

Exclusive events usually around award shows where celebrities and their stylists can browse and borrow fashion pieces for the red carpet, providing visibility and coverage for the brand.

PR strategy that involves attending fashion industry trade shows to network, display products, and generate sales opportunities with retailers and press.

Developing engaging, informative, and editorials or multimedia content that adds value for the audience while subtly promoting the brand's products and philosophy.

Creating immersive, real-life experiences that engage customers and create a memorable connection to the brand, which can often lead to considerable word-of-mouth promotion.

The practice of building and managing relationships with journalists and editors to secure media coverage and manage the fashion brand's narrative in the press.

Creating a loyal brand following by cultivating an engaged community via social media, events, and brand associations. This helps in forging a strong, authentic connection with the brand's audience.

Supporting events, individuals, or organizations financially or with products in exchange for branding and visibility opportunities.