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Sustainable Fashion in PR
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Flashcards
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Ethical Labor Practices in Fashion
Commitment to fair wages, safe working conditions, and workers' rights. Brands like Patagonia and People Tree adhere to these practices.
Circular Fashion
An approach to designing and using clothes where resources are used for as long as possible. Brands like The RealReal and Eileen Fisher are involved.
1% for the Planet
A global movement inspiring businesses to support environmental solutions. Members include Yvon Chouinard's Patagonia and Jeff Denby's The Renewal Workshop.
Sustainable Cotton Initiatives
Efforts to promote organically farmed cotton with less water and chemical use. Brands like Levi's and Adidas support such initiatives.
Water Stewardship in Fashion
Initiatives to use water responsibly and reduce water pollution in the manufacturing process. Levi's and GAP have implemented water-saving techniques.
Fair Trade Certified Apparel
Apparel with this certification ensures equitable trade practices at every level of the supply chain. Brands involved include Patagonia and Athleta.
B Corp Certified Apparel
Certification for companies meeting high standards of social and environmental performance. Examples include Allbirds and Patagonia.
RE100 Initiative
A global initiative committing companies to 100% renewable electricity. H&M and Burberry are notable fashion brands involved.
Vegan Fashion
No animal products used in the manufacturing process. Brands aligning with this principle include Matt & Nat and Stella McCartney.
Slow Fashion
Fashion philosophy that focuses on high-quality products, ethical production, and longevity, opposing fast fashion. Brands like Everlane and Cuyana champion this approach.
Carbon Neutral Fashion
Fashion brands that offset their carbon emissions to achieve a net-zero carbon footprint. Allbirds and Reformation are two such brands.
Zero-Waste Design
Design technique that eliminates textile waste at the design stage. Pioneered by brands like Eileen Fisher and Tonlé.
Sustainable Packaging in Fashion
Initiative to reduce waste through eco-friendly packaging solutions. Brands such as TOMS and PACT use sustainable packaging.
Renewable Materials in Fashion
Use of materials derived from renewable resources such as Tencel or bamboo. Companies like Amour Vert and Outerknown have adopted these materials.
Fashion Revolution
A global movement demanding a fairer, safer, cleaner fashion industry. Participants include Stella McCartney and Mara Hoffman.
Cradle to Cradle Certified Fashion
Certification signifying a product designed with materials and processes that are safe for human health and the environment. Stella McCartney and G-Star RAW have products with this certification.
Fashion Transparency Index
A ranking that reviews and publishes how much information brands disclose about their social and environmental policies, practices, and impacts. H&M and Adidas score highly.
Low-Impact Dyes
Textile coloring using less water and chemicals. Brands adopting this initiative include People Tree and Alternative Apparel.
Environmental Profit & Loss Accounting (EP&L)
A tool utilized by companies like Kering Group to measure and put a monetary value on their environmental impacts.
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