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Sustainable Fashion in PR

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Ethical Labor Practices in Fashion

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Commitment to fair wages, safe working conditions, and workers' rights. Brands like Patagonia and People Tree adhere to these practices.

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Circular Fashion

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An approach to designing and using clothes where resources are used for as long as possible. Brands like The RealReal and Eileen Fisher are involved.

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1% for the Planet

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A global movement inspiring businesses to support environmental solutions. Members include Yvon Chouinard's Patagonia and Jeff Denby's The Renewal Workshop.

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Sustainable Cotton Initiatives

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Efforts to promote organically farmed cotton with less water and chemical use. Brands like Levi's and Adidas support such initiatives.

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Water Stewardship in Fashion

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Initiatives to use water responsibly and reduce water pollution in the manufacturing process. Levi's and GAP have implemented water-saving techniques.

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Fair Trade Certified Apparel

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Apparel with this certification ensures equitable trade practices at every level of the supply chain. Brands involved include Patagonia and Athleta.

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B Corp Certified Apparel

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Certification for companies meeting high standards of social and environmental performance. Examples include Allbirds and Patagonia.

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RE100 Initiative

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A global initiative committing companies to 100% renewable electricity. H&M and Burberry are notable fashion brands involved.

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Vegan Fashion

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No animal products used in the manufacturing process. Brands aligning with this principle include Matt & Nat and Stella McCartney.

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Slow Fashion

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Fashion philosophy that focuses on high-quality products, ethical production, and longevity, opposing fast fashion. Brands like Everlane and Cuyana champion this approach.

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Carbon Neutral Fashion

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Fashion brands that offset their carbon emissions to achieve a net-zero carbon footprint. Allbirds and Reformation are two such brands.

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Zero-Waste Design

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Design technique that eliminates textile waste at the design stage. Pioneered by brands like Eileen Fisher and Tonlé.

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Sustainable Packaging in Fashion

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Initiative to reduce waste through eco-friendly packaging solutions. Brands such as TOMS and PACT use sustainable packaging.

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Renewable Materials in Fashion

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Use of materials derived from renewable resources such as Tencel or bamboo. Companies like Amour Vert and Outerknown have adopted these materials.

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Fashion Revolution

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A global movement demanding a fairer, safer, cleaner fashion industry. Participants include Stella McCartney and Mara Hoffman.

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Cradle to Cradle Certified Fashion

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Certification signifying a product designed with materials and processes that are safe for human health and the environment. Stella McCartney and G-Star RAW have products with this certification.

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Fashion Transparency Index

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A ranking that reviews and publishes how much information brands disclose about their social and environmental policies, practices, and impacts. H&M and Adidas score highly.

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Low-Impact Dyes

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Textile coloring using less water and chemicals. Brands adopting this initiative include People Tree and Alternative Apparel.

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Environmental Profit & Loss Accounting (EP&L)

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A tool utilized by companies like Kering Group to measure and put a monetary value on their environmental impacts.

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