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A package of promotional material provided to members of the press to brief them about a product, service, or company.

A collection of photographs compiled to show off a model, photographer, style, stylist, or clothing line.

A compiled list of media contacts that may include reporters, editors, bloggers, and influencers, curated for sending press releases and pitches.

A strategic planning technique used to identify Strengths, Weaknesses, Opportunities, and Threats related to a brand or organization.

A measure of the number of times a piece of content is consumed or interacted with in any form, such as a read, view, or like.

The impression of a product held by real or potential consumers, which may be established through marketing strategies, aesthetics, and reputation.

An official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement.

Special access or content granted to a single journalist or media outlet with the expectation that the story will be published first by them.

An event where a company invites journalists to visit the company's locations and learn more about its initiatives and products, aimed at gaining press coverage.

A person who is hired by an organization to represent a brand in a positive light, thereby increasing brand awareness and sales.

The strategy of sending products to influential people to wear, use, and promote, in order to increase brand awareness and drive consumer demand.

An individual who curates, directs, and oversees the fashion content and editorial direction for publications, primarily in magazines, newspapers, and digital outlets.

A strategy used to increase brand awareness using online methods, primarily involves networking with journalists, bloggers and influencers and sending online press releases to gain high-quality backlinks, social media mentions and improve Search Engine Optimization (SEO).

A form of social media marketing involving endorsements and product placements from influencers, people and organizations who possess a purported expert level of knowledge or social influence in their field.

A planned attempt to get a journalist's or editor's attention, usually via email, with the goal of earning media coverage.

The tendency of consumers to continuously purchase one brand's products over another's, influenced by their satisfaction with the brand's products and emotional connection.

Publicity gained through promotional efforts other than paid advertising, such as editorial coverage, social media mentions, or word of mouth.

A live presentation of a designer's or brands new clothing collection to buyers, the media, and the general public.

A schedule of content to be published by a media outlet, which PR professionals use to time their pitches to coincide with relevant content themes.