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Measured by the number of actual attendees divided by the number of registered or invited guests. It matters because it indicates the success of the event in attracting and retaining the intended audience.

Measured by calculating the percentage of guests who did not attend despite having registered. This metric is important to understand the accuracy of planning estimates and to improve future registration forecasting.

Measured by tracking the time it takes for attendees to check in upon arrival. It is important as it affects the initial experience of the event and can indicate the efficiency of the check-in process.

Calculated by dividing the total cost of the event by the number of attendees. It matters for budget management and determining the financial efficiency of the event.

Measured through post-event surveys or direct feedback from sponsors. It matters because sponsor retention and acquisition are influenced by their satisfaction with the event.

Measured using attendee feedback, social media mentions, and session attendance numbers. It matters to understand the impact and appeal of speakers, and to guide speaker selection for future events.

Measured by the number of participants in each session relative to the total event attendance. It matters to assess the relevance and interest in the event content.

Calculated based on attendee feedback scores for each session. It matters for assessing content quality and speakers' performance.

Measured by likes, shares, comments, and hashtag usage related to the event. It matters because it extends the event's impact and reach, and is an indicator of audience involvement.

Measured by totaling all income from the event, including ticket sales, sponsorships, and merchandise. It matters because it is a direct indicator of the event's financial success.

Measured by subtracting the percentage of detractors from the percentage of promoters as indicated by post-event surveys. It matters as it predicts event loyalty and attendee advocacy.

Measured by the number of new contacts or potential clients acquired during the event. It is important for evaluating the event's effectiveness in expanding business opportunities.

Measured by the average number of new contacts made by each attendee. This metric matters to understand the networking value provided by the event.

Calculated by dividing fixed costs by the profit per unit (ticket or entry fee). It matters to understand at what point the event starts to become profitable.

Measured by dividing the total cost of marketing and event execution by the number of new customers acquired. It is important to evaluate the cost-effectiveness of the event as a marketing tool.

Calculated by subtracting the event cost from the event revenue, divided by the event cost, then multiplied by 100. It matters to measure overall financial performance relative to investment.

Measured by the number of people at the event or specific areas within the event at a given time. It is used to evaluate the popularity and flow of different event spaces.

Gauged through post-event surveys and interviews with exhibitors. It matters for ensuring future participation and measuring value provided to exhibitors.

Measured by the quantity and quality of press mentions and articles. It is important as it contributes to public relations and event credibility.