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Library Advocacy and Promotion
12
Flashcards
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Building an Effective Friends of the Library Group
Purpose: To support the library through fundraising and advocacy. Implementation: Recruit members, organize meetings, and plan fundraising events.
Advocacy through Storytelling
Purpose: To connect emotionally with stakeholders by sharing patron success stories. Implementation: Collect and disseminate stories via various media.
Organizing Community Events
Purpose: To engage the public and highlight library services. Implementation: Plan events that cater to different age groups and interests.
Fostering a Volunteer Program
Purpose: To build community involvement and augment library services. Implementation: Recruit, train, and manage volunteers.
Incorporating Technology in Library Services
Purpose: To improve access and engagement through new technologies. Implementation: Offer digital resources and tech-based learning opportunities.
Measuring and Communicating Impact
Purpose: To demonstrate the library's value to the community. Implementation: Collect data, report on outcomes, and share success metrics.
Implementing a Library Advocacy Day
Purpose: To rally support and funding from stakeholders and legislators. Implementation: Organize meetings with policymakers and library tours.
Creating Partnerships with Local Businesses
Purpose: To expand reach and resources through collaboration. Implementation: Identify mutual benefits and establish formal agreements.
Engaging in Political Advocacy
Purpose: To influence public policy and funding decisions affecting libraries. Implementation: Engage with officials, attend town meetings, and write op-eds.
Launching Digital Marketing Campaigns
Purpose: To reach a wider audience online. Implementation: Use social media, email newsletters, and online advertising.
Conducting Outreach Programs
Purpose: To bring library services to underserved populations. Implementation: Create mobile library services and educational workshops.
Developing a Brand for Your Library
Purpose: To create a unique identity that resonates with the community. Implementation: Use logos, consistent messaging, and targeted communications.
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