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Involves using media strategically to support public health goals. Can help in framing the public discourse and establishing policy agendas.

Examines face-to-face communication and its role in shaping behaviors. Health interventions often use this to affect change through doctor-patient interactions or peer education.

Designed to guide public health response during emergencies. Key for crafting effective messages that inform, calm, and instruct the public in times of crisis.

Outlines the key components and processes for designing, implementing, and evaluating health communication campaigns. Ensures systematic development of effective programs.

Examines how individuals respond to fear-based communications. Useful in designing public health campaigns that effectively use fear without causing avoidance behavior.

Considers the influence of individual attitudes, social norms, and perceived control over behavior. Often applied to predict how likely individuals are to engage in a behavior like getting vaccinated.

Applies marketing principles to social and health behavior change. Aids in designing campaigns that promote healthy behaviors by making them appealing to target audiences.

Describes the stages of readiness to change a health behavior. Relevant for creating tailored health messages that resonate with individuals at different change stages.

Involves the presentation of information in different ways to influence perception. Critical for shaping public opinion and behavior around health issues.

Stresses the importance of information, motivation, and skills for behavior change. Guides development of programs that address all three aspects to prevent health risk behaviors.

Explains how people adjust their communication styles. Healthcare providers can use this theory to better communicate with patients from diverse backgrounds.

A model that explains how an individual or other decision-making unit passes from first knowledge of an innovation to forming an attitude, to a decision to adopt or reject, to implementation and confirmation of the decision.

Focuses on individuals' perceptions of the risk of and their susceptibility to illness. Public health campaigns might use this to shape messages on the benefits of preventive actions.

Explores how new ideas and practices spread within a society. Applied in public health to accelerate the adoption of healthy behaviors and innovations.

Describes the different ways people process persuasive information. Helps in structuring health messages to either target central (deep) or peripheral (superficial) routes of processing.

Based on the notion that conflicting beliefs prompt behavior change to reduce discomfort. Public health interventions often seek to create this dissonance to encourage healthier behaviors.

Uses storytelling to convey health information. Engages individuals emotionally and can be more effective than statistical evidence for certain audiences.