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Understanding Art Licensing

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End User License Agreement (EULA)

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A legal contract between the creator or distributor and the end user of an application or software, providing the rights to use it. For example, when you install a new piece of software, you are typically asked to agree to the EULA.

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Exclusive License

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Grants the licensee the sole right to use the artwork for the agreed purpose, ensuring no one else can use the art in the same way. An example would be an exclusive book cover design.

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Rights-Managed License

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A license where the usage of the artwork is restricted by factors like duration, geographical location, and type of media. National Geographic often uses rights-managed licenses for its photographs.

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Royalty-Free License

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Allows the purchaser to use the artwork without paying royalties for each use. However, the creator retains ownership of the original artwork. For example, stock images are often sold under a royalty-free license.

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Print License

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Allows the purchaser to reproduce the artwork a specified number of times in print form. Print licenses are commonly used for artwork in magazines, posters, and packaging.

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Commercial License

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Permission to use artwork for commercial purposes. For instance, a business might acquire a commercial license to use an illustration in their advertising materials.

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Creative Commons License

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A public copyright license that enables the free distribution of an otherwise copyrighted work. An example is a photographer allowing their work to be used with attribution under a Creative Commons BY license.

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Non-Exclusive License

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Allows multiple people to purchase and use the artwork, meaning the same piece can appear in different places. Clip art typically comes with a non-exclusive license.

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