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Variety introduces diverse elements and creates visual interest to break the monotony, while still maintaining unity within the design.

Contrast is the difference between elements in a design, which can enhance readability and highlight important areas, drawing the viewer's attention.

Balance refers to the distribution of visual weight in a design, contributing to the composition's stability and structure. Proper balance leads to a sense of harmony.

Repetition involves the use of the same or similar elements throughout a design to create a sense of unity and consistency.

White space, or negative space, is the unmarked area between design elements. It gives the content room to breathe, reducing clutter and focusing attention.

Scale refers to the size of design elements in relation to each other, which can be used to attract attention and create dynamic compositions.

Harmony is the pleasing combination of different design elements that provides a cohesive visual experience and conveys a well-composed design.

Emphasis is the technique of making a particular element stand out in a design, which can be used to draw attention and create focal points.

Alignment is the arrangement of elements to ensure a cohesive, orderly, and aesthetically pleasing connection, enhancing the composition's readability and flow.

Hierarchy is the arrangement of elements to signify their order of importance, guiding the viewer's eye through the design and making information digestible.

Proximity refers to grouping related items together, which helps create organizational structure and implies relationships in the content.