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The difference in luminance or color that makes an object distinguishable. On book covers, contrast draws attention to important elements and improves legibility.

The arrangement of design elements in order of importance. It guides the eye and ensures the most important information, like the title and author's name, stands out.

The equal distribution of visual weight on the cover. Good balance prevents the design from feeling too cluttered or too sparse.

The physical substance the book cover is printed on. The choice of material, such as matte or gloss finish, affects tactile experience and visual appeal.

The selection of colors used on the book cover, which can evoke different emotions and should complement the book's theme.

The size of design elements in comparison to other elements. Scale can be used to create focal points and to give a sense of drama or importance to certain elements.

Also known as white space, it refers to the areas of the cover not occupied by text or images. Negative space gives the design room to breathe and can be used creatively to form shapes.

The arrangement of elements so that their edges or axes line up. Proper alignment creates a cleaner, more professional look and helps unify connected elements.

Images or graphics used on the cover, which can illustrate themes or hint at the story's content. Quality and relevance to the book are essential.

The surface quality of the book cover, which can be visual or physical. Texture adds a tactile dimension and can increase a book's perceived value.

The uniform use of style and elements throughout the cover. Consistency helps to build brand recognition for authors and series, and signals professionalism.