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Marketing Collateral Types
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Newsletters
Purpose: To keep clients or customers informed about news, updates, or tips. Description: Regularly distributed publication via print or email. Design best practices: Consistent layout, engaging content, and strong typography.
Posters
Purpose: To capture attention and convey information at a glance. Description: Large printed sheet displayed publicly. Design best practices: Use a compelling image or graphic, readable fonts from a distance, and include essential details only.
Catalogues
Purpose: To showcase a range of products or services. Description: Booklet or digital list with descriptions and prices. Design best practices: Organize products logically, use high-quality product images, and provide clear, detailed information.
Infographics
Purpose: To present complex information quickly and clearly. Description: Visual representations of data or knowledge. Design best practices: Simplify information, use relevant visuals, and maintain a clear flow of data.
Flyers
Purpose: To promote a specific event or offer. Description: Single-page leaflet. Design best practices: Eye-catching headline, compelling visuals, and a clear call to action.
Brochures
Purpose: To inform and educate potential customers about products or services. Description: Folding paper with information and images. Design best practices: Use high-quality images, clear headings, and concise copy.
Presentation Decks
Purpose: To pitch ideas or report findings to an audience. Description: Sequence of slides designed for public or internal presentations. Design best practices: Keep slides uncluttered, use visuals to reinforce points, and limit text per slide.
Direct Mail
Purpose: To send targeted promotional content to a specific audience. Description: Physical mail sent directly to potential customers. Design best practices: Personalization, clear call to action, and an offer that adds value.
Social Media Graphics
Purpose: To engage with an audience on social platforms. Description: Images or videos tailored to the standards of social platforms. Design best practices: Align with the platform’s style, be visually striking, and include a clear message or call to action.
E-books
Purpose: To provide valuable information and assert expertise. Description: Digital books that focus on specific topics, generally offered for free to collect leads. Design best practices: Easy-to-read format, engaging visuals, and interactive elements if possible.
Business Cards
Purpose: Networking tool to share contact information. Description: Small card with personal or company details. Design best practices: Ensure readability, maintain brand consistency, and keep it uncluttered.
Case Studies
Purpose: To demonstrate the value and effectiveness of a product or service. Description: Story or analysis showcasing real-life scenarios and results. Design best practices: Tell a compelling story, include real statistics, and use customer quotes.
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