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Alignment is the arrangement of elements in a way that creates a visual connection between them. It helps to create a clean, organized appearance and can guide the viewer's eyes through the design.

Unity is achieved when all components of a design work together in harmony, giving the work a sense of completeness. It is often accomplished through the consistent use of style, color, and composition.

Balance refers to the distribution of visual weight in a design. It can be symmetrical, asymmetrical, or radial, ensuring that the composition is stable and aesthetically pleasing.

Proportion refers to the relative size and scale of the various elements in a design. The proportion of elements can affect the balance, harmony, and visual impact of the final composition.

Rhythm in design refers to the repetition of visual elements in a regular pattern, creating a sense of movement or flow. It can direct viewers through a series of content or create dynamic energy in the design.

Hierarchy is the arrangement of elements to signify importance, guiding the viewer's attention to areas in a priority-based sequence. Size, color, contrast, and placement can all influence hierarchy.

Contrast is the difference in visual properties that makes an object distinguishable from other objects and the background. It can be achieved through variations in color, size, shape, and texture.