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Divides the market based on location. Examples include nations, regions, cities, or neighborhoods.

Categorizes consumers based on age, gender, income, education, etc. Examples: targeting seniors or millennials, products specific to men or women.

Focuses on consumers' personalities, interests, values, and lifestyles. Examples: eco-friendly products for environmentalists, luxury goods for status-seekers.

Sorts consumers based on their behavior, usage, and decision-making patterns. Examples: frequent travelers for loyalty programs, brand loyalists.

Groups consumers according to social and economic factors. Examples: targeting luxury products to high-income individuals, discounted goods to lower-income groups.

Classifies consumers based on their cultural background and traditions. Examples: ethnic foods, traditional clothing brands, festive products.

Segments consumers by their age cohorts that share historical or social life experiences. Examples: targeting baby boomers, Generation X, millennials, or Generation Z.

Divides the market based on specific occasions or times when consumers purchase or use a product. Examples: holiday decorations, back-to-school supplies, wedding services.

Sorts consumers by the benefits they seek from products or services. Examples: tech-savvy features for early adopters, convenience for time-strapped consumers.

Segments consumers based on their loyalty to a brand. Examples: appeasing brand advocates with exclusive offers, win-back campaigns for lapsed customers.

Categorizes consumers based on their level of engagement with the brand. Examples: targeting active social media followers, creating content for disengaged subscribers.

Segments the market according to the consumers' usage rate. Examples: heavy, medium, and light users of a product or service.

Divides consumers based on their attitudes and opinions towards various products or services. Examples: tech enthusiasts for the latest gadgets, eco-conscious consumers for sustainable products.

Groups consumers based on their current stage of life. Examples: products for new parents, retirement planning services for seniors.

Segments consumers according to their values and ethical stances. Examples: cruelty-free cosmetics for animal lovers, fair trade chocolate for ethically conscious consumers.

Groups the consumers by their level of income. Examples: budget brands for low-income segments, premium products for high-income consumers.

Segments customers based on their past transactions and purchasing patterns. Examples: identifying big spenders for VIP treatment, targeting infrequent shoppers with promotions.

Sorts consumers according to their specific needs and desires. Examples: hypoallergenic products for allergy sufferers, compact cars for city dwellers.

Categorizes consumers based on their opinions and perspectives. Examples: marketing eco-friendly products to those with strong opinions on sustainability, investments services for the risk-averse.

Segments the market by the types of technological devices consumers use. Examples: mobile app services for smartphone users, computer software for PC owners.

Divides consumers based on their preferred method of receiving information or making purchases. Examples: online shoppers, in-store customers, omnichannel consumers.

Segments based on how sensitive consumers are to price changes. Examples: price-conscious shoppers for discount stores, luxury buyers for high-end brands.

Groups consumers by the type of service they value, such as speed, reliability, or customer care. Examples: premium support for tech products, self-service options in retail.

Sorts consumers by their ethnic background. Examples: specialized hair care products for African Americans, Asian supermarkets catering to Asian communities.

Categorizes consumers based on their hobbies, leisure activities, and overall lifestyle. Examples: fitness gear for active individuals, travel services for adventure seekers.

Divides the market based on the level of education attained. Examples: professional development tools for graduates, educational toys for children with different learning stages.

Segments consumers based on whether they are single, married, divorced, etc. Examples: travel packages for honeymooners, dating services for singles.

Classifies consumers based on their job roles and industries. Examples: workwear for construction workers, software solutions for marketing professionals.

Groups consumers by their interests and hobbies. Examples: photography equipment for enthusiasts, gardening supplies for those interested in home gardening.

Segments the market by consumers' concern for health and wellness. Examples: organic food products, gym memberships, wellness retreats.

Divides consumers based on their media consumption habits. Examples: video streaming service subscribers, readers of print magazines.

Segments users based on how quickly they adopt new products or technologies. Examples: marketing cutting-edge tech to early adopters, targeting late adopters with well-established products.

Categorizes consumers based on their willingness to take risks, especially in financial services. Examples: aggressive investment options for high-risk tolerance individuals, conservative funds for risk-averse customers.

Groups consumers by their motivations for shopping. Examples: convenience shoppers, bargain hunters, brand loyalists.

Segments according to seasonal patterns of purchase or use. Examples: winter gear for snowy climates, swimwear for summer.

Divides the market by the size of consumer's families. Examples: bulk product packs for large families, compact cars for individuals or small families.