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Post-Purchase Behavior

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Cognitive Dissonance

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Cognitive dissonance refers to the anxiety or unease consumers feel after making a purchase, often when there's a conflict between their beliefs and their actions. It is significant in consumer satisfaction as it can lead to buyers’ remorse, ultimately affecting repeat purchases and brand loyalty.

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Customer Satisfaction

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Customer satisfaction measures how products or services meet or surpass customer expectations. It's significant as it directly influences repeat buying, customer loyalty, and word-of-mouth marketing.

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Customer Support and Service

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After the sale, customer support and service become central to post-purchase satisfaction by helping users with any issues they might face, thus building trust in the brand and increasing chances of repeat purchases.

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Post-Purchase Evaluation

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Post-purchase evaluation is the process by which consumers assess the quality and value of a product after buying it. Positive evaluations can lead to repeat purchases and positive word-of-mouth, crucial for long-term success.

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Disposal of Products

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The disposal of products involves how consumers get rid of a product once it is no longer usable. If made convenient, it positively impacts satisfaction and may lead to environmental benefits.

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Warranty and Guarantees

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Warranties and guarantees assure customers about their purchase's reliability and may provide repair or replacement. This offers peace of mind and increases the likelihood of customer satisfaction and loyalty.

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Post-Purchase Communication

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Post-purchase communication from the company, including follow-ups and thank you messages, can enhance customer satisfaction by making them feel valued and encouraging future interactions with the brand.

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Product Use and Experience

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The actual use and experience with a product can either validate the purchase decision or lead to dissatisfaction. Ensuring product quality and ease of use is key for customer retention.

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Customer Feedback Mechanisms

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Providing mechanisms for feedback, such as surveys or reviews, allows consumers to voice their satisfaction or dissatisfaction, and gives companies crucial insights for improvements.

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Loyalty Programs

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Loyalty programs reward repeat purchases and encourage ongoing engagement, positively affecting post-purchase satisfaction and fostering long-term customer relationships.

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Product Returns and Exchanges

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A hassle-free process for product returns and exchanges reassures customers about risk-free purchases, enhancing satisfaction and trust in the brand.

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Customer Education

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Educating customers about product usage, care, and maintenance can reduce confusion and problems, thereby improving their post-purchase experience and satisfaction.

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Social Proof and Validation

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Social proof like user testimonials and reviews can validate a customer's purchase decision post-purchase, increasing confidence in the product and satisfaction with the choice.

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Upselling and Cross-selling

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Post-purchase upselling and cross-selling should be done carefully to enhance customer satisfaction by recommending relevant add-ons or accessories that genuinely improve the product experience.

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Emotional Connection with the Brand

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Establishing an emotional connection with the brand through personalization, storytelling, and shared values can lead to higher post-purchase satisfaction and brand loyalty.

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