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Types of Consumer Buying Behavior
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Complex Buying Behavior
This behavior is exhibited when consumers are highly involved in a purchase and perceive significant differences among brands. It often occurs with expensive or infrequently bought products.
Dissonance-Reducing Buying Behavior
Occurs when consumers are highly involved with an expensive, infrequent, or risky purchase, but see little difference between brands. After purchase, they might experience post-purchase dissonance.
Habitual Buying Behavior
This behavior happens when there is low consumer involvement and little significant brand difference. Purchases are often of low cost, and consumers make them out of habit without much deliberation.
Variety-Seeking Buying Behavior
Occurs in situations with low consumer involvement but significant perceived brand differences. Consumers often switch brands for the sake of variety rather than dissatisfaction.
Impulse Buying Behavior
A type of behavior characterized by a sudden, powerful, and seemingly uncontrollable urge to buy something immediately. It is spontaneous and without a pre-shopping intention.
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