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Sales Promotion Techniques

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Coupons

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Provides a discount on the purchase price, encouraging consumers to try a product or save money on purchases.

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Rebates

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Offers a return of part of the purchase price by mail after the sale, incentivizing consumers to purchase with the promise of cash back.

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Buy One Get One Free (BOGO)

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Encourages larger volume purchases by offering an additional item free with the purchase of the first, often doubling the purchase quantity.

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Loyalty Programs

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Rewards repeat customers, thus encouraging continued purchasing and building long-term customer relationships.

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Contests

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Engages customers by offering prizes or rewards for participants, often requiring some form of entry showcasing skill or effort.

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Sweepstakes

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Entices customers by offering the chance to win prizes through a randomized draw, often used to increase brand awareness and customer data collection.

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Samples

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Offers a trial size of a product to entice trial and increase the likelihood of purchase.

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Price Packs

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Offers a reduced price for a set quantity of items, promoting current increased consumption or trial of new goods.

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Premiums

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Gives away merchandise as a bonus to reward purchase and to encourage additional purchase.

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Trade-ins

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Allows customers to exchange an older product for a discount on a new purchase, stimulating the replacement market.

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Flash Sales

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Creates a sense of urgency through time-limited discount offers, prompting immediate purchase.

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Cross-Promotions

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Partners with complementary brands to offer a combined promotion, broadening reach and incentivizing purchases.

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Point-of-Purchase Displays

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Enhances visibility and attractiveness of products at the location where the purchase decision is made.

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Exit Offers

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Provides a last-chance offer or discount when a customer is leaving a website or store, aiming to convert abandoning visitors.

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Early Payment Discounts

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Offers a discount to customers who pay their bills before the due date, improving cash flow for the seller.

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Free Shipping

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Offers no charge for delivery, making online purchase more attractive and competitive with in-store shopping.

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Limited-Time Offers

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Promotes a product or service at a special price or with an exclusive benefit for a short period, generating immediate sales.

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Product Bundling

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Sells multiple products or services together at a combined price, often lower than purchasing each individually.

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Product Warranties

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Offers an assurance of repair or replacement within a specified period, enhancing consumer trust and confidence in the purchase.

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Influencer Partnerships

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Collaborates with social media or celebrity influencers to promote products, leveraging the influencers' audience to drive sales.

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