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Sales Promotion Techniques
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Coupons
Provides a discount on the purchase price, encouraging consumers to try a product or save money on purchases.
Rebates
Offers a return of part of the purchase price by mail after the sale, incentivizing consumers to purchase with the promise of cash back.
Buy One Get One Free (BOGO)
Encourages larger volume purchases by offering an additional item free with the purchase of the first, often doubling the purchase quantity.
Loyalty Programs
Rewards repeat customers, thus encouraging continued purchasing and building long-term customer relationships.
Contests
Engages customers by offering prizes or rewards for participants, often requiring some form of entry showcasing skill or effort.
Sweepstakes
Entices customers by offering the chance to win prizes through a randomized draw, often used to increase brand awareness and customer data collection.
Samples
Offers a trial size of a product to entice trial and increase the likelihood of purchase.
Price Packs
Offers a reduced price for a set quantity of items, promoting current increased consumption or trial of new goods.
Premiums
Gives away merchandise as a bonus to reward purchase and to encourage additional purchase.
Trade-ins
Allows customers to exchange an older product for a discount on a new purchase, stimulating the replacement market.
Flash Sales
Creates a sense of urgency through time-limited discount offers, prompting immediate purchase.
Cross-Promotions
Partners with complementary brands to offer a combined promotion, broadening reach and incentivizing purchases.
Point-of-Purchase Displays
Enhances visibility and attractiveness of products at the location where the purchase decision is made.
Exit Offers
Provides a last-chance offer or discount when a customer is leaving a website or store, aiming to convert abandoning visitors.
Early Payment Discounts
Offers a discount to customers who pay their bills before the due date, improving cash flow for the seller.
Free Shipping
Offers no charge for delivery, making online purchase more attractive and competitive with in-store shopping.
Limited-Time Offers
Promotes a product or service at a special price or with an exclusive benefit for a short period, generating immediate sales.
Product Bundling
Sells multiple products or services together at a combined price, often lower than purchasing each individually.
Product Warranties
Offers an assurance of repair or replacement within a specified period, enhancing consumer trust and confidence in the purchase.
Influencer Partnerships
Collaborates with social media or celebrity influencers to promote products, leveraging the influencers' audience to drive sales.
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