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Stages of the Consumer Decision Process

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1. Problem Recognition

This is the initial stage where the consumer perceives a need or a problem that needs to be satisfied.

2. Information Search

At this stage, consumers seek out information about the products or services that can potentially fulfill their needs.

3. Evaluation of Alternatives

Consumers compare different products or brands based on features, prices, quality, and other attributes to narrow down their choices.

4. Purchase Decision

After evaluating the options, the consumer chooses the product or service that best fulfills their needs and proceeds with the transaction.

5. Post-Purchase Behavior

Following the purchase, consumers experience a level of satisfaction or dissatisfaction based on the performance of the product or service.

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