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Digital PR Tools
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Brandwatch
Social listening and analytics platform
Cision
Comprehensive PR tool for media targeting, distribution, and monitoring
HARO (Help A Reporter Out)
Connects journalists with sources for their stories
BuzzSumo
Analyzes content performance and influencer outreach
Prowly
Media relations management
Google Analytics
Tracks and reports website traffic data
Muck Rack
Used for discovering and connecting with journalists
Ahrefs
SEO and backlink analysis
PRWeb
Distributes press releases to a wide audience
JustReachOut
Platform to find and reach out to journalists
NinjaOutreach
Influencer marketing and outreach tool
HubSpot
Inbound marketing, sales, and service software
Canva
Graphic design platform for creating visuals for PR content
Prezly
Crisis communication and newsroom software
Mention
Real-time social media and web monitoring
Talkwalker
Social listening and analytics tool
Klear
Influencer marketing and social media analytics
SEMrush
Tool for online visibility and marketing analytics
Pitchbox
Influencer outreach and content marketing platform
SparkToro
Audience intelligence and market research tool
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