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Digital PR Tools
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Muck Rack
Used for discovering and connecting with journalists
BuzzSumo
Analyzes content performance and influencer outreach
HARO (Help A Reporter Out)
Connects journalists with sources for their stories
Cision
Comprehensive PR tool for media targeting, distribution, and monitoring
PRWeb
Distributes press releases to a wide audience
Ahrefs
SEO and backlink analysis
Brandwatch
Social listening and analytics platform
Google Analytics
Tracks and reports website traffic data
Prowly
Media relations management
SEMrush
Tool for online visibility and marketing analytics
Mention
Real-time social media and web monitoring
Prezly
Crisis communication and newsroom software
Klear
Influencer marketing and social media analytics
NinjaOutreach
Influencer marketing and outreach tool
Talkwalker
Social listening and analytics tool
Canva
Graphic design platform for creating visuals for PR content
Pitchbox
Influencer outreach and content marketing platform
JustReachOut
Platform to find and reach out to journalists
SparkToro
Audience intelligence and market research tool
HubSpot
Inbound marketing, sales, and service software
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